Clean It Up

Agency Network: 
Published/Aired: 
November 2009

Description

Orbit and Evolution Bureau (EVB) have launched a new stop-motion animation video called “Orbit: Clean It Up,” featuring over 500 original drawings created by an artist known as Goons that were shot in stop-motion style over two days in Los Angeles. You can view the video at OrbitCleanItUp.com where it tells a story about a ball of paper that rolls down a dirty street running into obstacles and cleaning it as it goes until it reaches a dilapidated old house that it cleans in a matter of minutes. The story is intended to capture the brand essence of Orbit gum – clean – and highlight the importance of making the world a cleaner place.

Film advertisement created by Evolution Bureau, United States for Orbit, within the category: Confectionery, Snacks.

Advertising Agency: Evolution Bureau (EVB), USA
Executive Creative Director: Stephen Goldblatt
Account Supervisor: Rebecca Reid
Agency Producer: Christine Gomez
Earned Media Director: Craig Batzofin
Artist: Goons
Music: Keep it Clean Camera Obscura
Production Company: Partizan
Executive Producer: Sheila Stepanek
Head of Production: Ian Bearce
Producer: Charles Spano
Director: Ace Norton
Production Manager: Ross Girard
Director of Photography: Ross Riege
Production Designer: Chelsea Oliver
Animators: Musa Brooker, Sihanouk Mariona, Alex Kamer, Celeste Leipham, Nancy Parczyk, Max Winston, Melissa Goodwin
Color Grade & VFX: Steven Drypolcher
Sound Design: Rohan Young, Joel Waters, Lime Studios
Editor: Isaac Hagy, Bonnie Brae Editorial
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Highest Rated

satrianee's picture

First, it seems irrevelant, but you like it at the end. And it makes you wait till the end.

Too much work, well done.

satrianee
Activity Score 3746
p.syche's picture

this looks like a huge waste of money for me....

p.syche
Activity Score 267
Copywriter
sirvan's picture

Cute.

sirvan
Activity Score 29856

+++

"I love some things, and don't love some other things."

Guest's picture

agree, cute

Guest
satrianee's picture

First, it seems irrevelant, but you like it at the end. And it makes you wait till the end.

Too much work, well done.

satrianee
Activity Score 3746
PERP's picture

I'm also not fascinated, and yes, I've waited until the end, but it didn't paid out..
It add's noting to the brand.

PERP
Activity Score 433
Art Director |

.: look for the green giant on the label :.

szkwadrat's picture

nice one

szkwadrat
Activity Score 210
Graphic Designer
jackmancer2017's picture

These guys where thinking "Let's spend a lot of time with stop motion. Lots of time put in means it's going to be good" but they've proven otherwise. No real good idea.

jackmancer2017
marranoman's picture

i love, this way to do the things, the style is not new, but works

marranoman
Activity Score 15
alexander_bickov's picture

Against stop motion :)

alexander_bickov
Activity Score 3281
petimadmoiselle's picture

Meh. It took too long to say what you already knew it was going to say.

petimadmoiselle
Activity Score 127
Humber College Lakeshore Campus
Don Rapper's picture

This is good stuff. its very nice and well done. Maybe the concept gets a little lost but still its great

Don Rapper
Activity Score 223
catamantis's picture

its a good one

catamantis
Activity Score 133
Student |

crazy for creation....

jimmyadtani's picture

Nicely Done!

jimmyadtani
Activity Score 34
Copywriter at Miami Ad School
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