Naturally Juicy (and very naughty)

Campaign
Agency Network: 
Published/Aired: 
November 2007
Like
103
Views
638

Also From This Campaign 13

Description

Film advertisement created by Fred & Farid, France for Orangina, within the category: Non-Alcoholic Drinks.

Advertising Agency: Ffl Paris, France
Executive Creative Directors: Fred & Farid
Creatives: Michael Zonnenberg, Joseph Dubruque, Nicolas Lautier, Baptiste Clinet
Advertiser's Supervisors: Hugues Pietrini, Marie-laure Trichard
Tv Producer / 3D Production: Robin Accard
Production Company: Stink / Psyop
Director: Psyop / Todd Mueller & Kylie Matulick
Executive Producers: Daniel Bergman, Sylvaine Mella
Producers: Richard Fenton, Mariya Shikher
Animation Director: Nicholas Weigel
Additional Design: David Chontos
Editing Company: Trim Editing
Editor: Paul Hardcastle
Post Production: The Mill
Producer: Stephen Venning
Telecine: Jamie Wilkinson
3D Producer: Pip Malone
3D & Animation Lead: Juan Brockhaus
3D TD: James Rogers
Fur TD: Rick Thiele
Environment Lead: Jimmy Kiddell
Motion Capture TD: Thomas Champon
3D: Grant Walker, Sam Driscoll, Laurent Makokski, Alex Hammond, Ed Boldero, James Spillman, Janak Thakker, Jesus Parra, Douglas Laissance, Marco Kowalik, Can Y. Sanalan, Max Dennison, Noel Hocquet, Justin Summers, Raul Monerris, Aidan Gibbons, Luke Tickner, Sergio Xisto, Richard Costin, Carlos Calle Ramos, Simon Clarke
2D Lead: Darren Christie
2D: Peter Hodsman, Grainne Freeman, Michael Harrison, Mark Payne, Garrett Honn
3D Editorial: Daniel Budin
Motion Capture: Cinedroid
Music: I Like it Like That, EMI Music Publishing
Sound Production: Amber Music
Composer / Arrangers: Colin Smith and Simon Elms
Executive Producer: Michelle Curran
Sound Designer: Bill Chesley
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Highest Rated

juliangray's picture

why do you say is a terrible idea? imean its weird? yes it is. is new? also. youre all saying "nop" "terrible" but with no bases whatsoever.

I think that this ad generates something in the viewer but im not able to pin down what is (altough i felt it like something positive and rather charming).

its a innovate posicioning for a drink of these caracteristics.

edit: looking at the site i see that the english translation of the claim is inaccurate. the concept in french has a double reading as naturally "pulpose" and naturally "juggy".

juliangray
Activity Score 987
Art Director
juliangray's picture

i love it but i hate it!

juliangray
Activity Score 987
Art Director
Ed Mintone's picture

I hate to admit it, but I'm with ya.

Ed Mintone
Activity Score 585
Other
dragon's picture

waste of money.

dragon
Activity Score 113
Copywriter
brain123's picture

Indeed.

brain123
Activity Score 830
Creative Director at Crea DRAFTFCB
Brainsugar's picture

I hate. This is bull shit. They had the money of cocacola, but fred & farid only made Orangina.
As you say, waste of money. But no waste of brain.

Brainsugar
Activity Score 1634
Copywriter
Nthngmn's picture

horrible. one the worst ideas/throw-away of dollars i've ever seen.

Nthngmn
Activity Score 626
Art Director
juliangray's picture

why do you say is a terrible idea? imean its weird? yes it is. is new? also. youre all saying "nop" "terrible" but with no bases whatsoever.

I think that this ad generates something in the viewer but im not able to pin down what is (altough i felt it like something positive and rather charming).

its a innovate posicioning for a drink of these caracteristics.

edit: looking at the site i see that the english translation of the claim is inaccurate. the concept in french has a double reading as naturally "pulpose" and naturally "juggy".

juliangray
Activity Score 987
Art Director
Ad Junkie At Large's picture

I'll tell you exactly why, sexually expressive animals have nothing to do with juice. It does not offer a unique selling point and the only reason i'd remember the product is that it has a recognizable bottle that was shown a couple of times during the commercial. So if that's the only thing that makes the commercial worth while in terms of increasing brand recognition then they'd do just as well to forgo the theatrics and simply have a picture of the package design.

Ad Junkie At Large
Activity Score 554
Art Director
juliangray's picture

Thats the problem of the tranlation, the original line in french uses a reference to the pulp of the fruit (as in the juice you find real pulp) and the therm "pulpeuse" (in english could be something like pulpy? or pulpose?) has a double meaning; as in the pulp of the fruit and in exuberant women. So, the sexually expressive animals, do have something to do with the juice, but is related to language.

Also i dont agree this doesnt offer a unique selling point, i think is a fresh place for a juice to take. Clearly targeting adults and having such a strong message. I admit, that this will fail miserably in sales or the exact opossite. And the "wtf? this is disgusting" factor is present, but i dont know how (especially french audience) will take this.

Do you really think that this only acomplishes the same that placing a product in screen?

juliangray
Activity Score 987
Art Director
p.syche's picture

Well, there's just one problem here: the ad was made in Paris, and it is being judged by AMERICANS.
generally guys, i love you with all my heart. but you have to admit, in comparison to french, you are absolute PRUDES!
now don't think i don't know what i'm talking about. half of my family is french, i've spend a lot of time in different cities in the wine country and i love the french movies.
and let me tell you the biggest difference between the french and the rest of the world: they do not believe in taboo as far as sex is concerned. sex is a normal topic, discussed pretty much everywhere and without any shame (why should they be ashamed??? sexuality is a BEAUTIFUL thing!).

so, taking that into consideration, and given that the ad is strongly exciting (you won't tell me that watching this ad didn't give you a tiny feeling between your legs! come on!), i think it will be a HUGE HIT in France!
their message is: "hey look, our juice is sexy!"
and the response will be: "donne-moi ca! j'adore tout ce qui est sexy!"*
or in the worst case the french will just find it funny and cute.

*translation: gimme some of that! i love everything that's sexy!

p.syche
Activity Score 267
Copywriter
JAGGY's picture

Juggy?

JAGGY
Activity Score 1382
Copywriter at TBWA, Mumbai |

Jaggy, MICA Ahmedabad

joanna gorilla's picture

4 and a half Bananas

joanna gorilla
Activity Score 88
Singapore
Borde's picture

i honestly don't like it... didn't feel "positive nor charmed"

jejej more like disgusted and sick. specially the octupus squashing the oranges into her breasts!

Borde
Activity Score 31
Creative Director at DDB Latina Puerto Rico
lorem_ipsum's picture

somehow unbeliveable... I am really surprised that orangina seems to want such a brandidentity...
It's a fantastic tasting drink. I love it, but I don't agree with this...

lorem_ipsum
Activity Score 196
Art Director
joeBk's picture

good job

joeBk
Activity Score 85
art Director
jonybeta's picture

I like it. In some ways is fresh, disturbing but fresh.

jonybeta
Activity Score 364
Art Director at Leo Burnett |

Jonathan Betancur
rockvertising.com
twitter.com/jonybeta

Khamann's picture

Intriguingly disturbing.

Khamann
Activity Score 9
Copywriter at TBWA\
Tincho's picture

Looks like zoophilia... Its disgusting.

Tincho
Activity Score 1093
Art Director
linotype's picture

WHAT A WASTE OF MONEY

linotype
Activity Score 69
BBDO
M´AD MAX's picture

freak, sick bizarre but also interesting

M´AD MAX
Activity Score 195
Copywriter
easy tiger's picture

good fuckin job ...

strategy isn't from another planet but execution is spot on ...

like the tune too ... well done guys ....

peace !

t

easy tiger
Activity Score 68
Better then yours ! |

eaaaaaaasy

ingolstadt's picture

Watch it once and you'll remember it for the next 5 years. They succeed.

ingolstadt
Activity Score 56
Art Director
Ann_1978's picture

WOW..I LOVE IT

Ann_1978
Activity Score 22
Copywriter/us
icyblissmagic's picture

ok, the CGI is absolutely fabulous
BUT
I dont think they should mix
sex, animals and orange juice.

icyblissmagic
Activity Score 2
thelionaspirant's picture

Way 2 long.

thelionaspirant
Activity Score 143
Copywriter
simpson_tech's picture

I really don't like it. Waste of $, of time, of energy, of people, of everithing.

simpson_tech
Activity Score 98
Art Director
eltipo's picture

i think this has never been done before. All the things we see in this page come from other things we have seen in this page. This is brand new. Never saw something like this before.

Congratulaciones.

eltipo
Activity Score 209
Copywriter
Don Draper's picture

Could there possiblly have been any more cliched pop refrences stuffed in this thing. Big yawn! What a waste of time and money. Buy the way, what were they selling?

Don Draper
Activity Score 144
Creative Director
filmcafe66's picture

Never saw something like this before.
Why ??

filmcafe66
Activity Score 14
Ass. Director
Byte's picture

Bad ad but visually interesting.

Byte
Activity Score 327
Art Director |

Byte!

nnonnie's picture

damn . love it.
edgy. fresh. and has made people respond. wow.

nnonnie
Activity Score 2
advertising
Guest's picture

memorable, new, marketed for adults, whats not to like, yes its sexual but many ads are dont be afraid to like it

Guest
Guest's picture

memorable, new, marketed for adults, whats not to like, yes its sexual but many ads are dont be afraid to like it

Guest
Guest's picture

you guys say its weird and sick, but for the most part you give no reason. its different for sure, but that's good, people don't want the same thing over and over, it gets old fast.

i saw some one say its bestiality. bestiality is an animal and a human having sex, these arn't even technically animals, they are bipedal with human physical appearances, and for those who say this has nothing to do with the product, think again. its showing "natural juice", and what is more natural than sexuality? its in every sexuality reproducing living beings nature, its not dirty, its not sick, its natural. this ad is showing the "wild side" that humans have covered up, that's all. these animals are the side of humans that society has tried to put to rest, and they're bringing it back, i say congratulations.

Guest
happysupercrazyfirerainbow's picture

you guys say its weird and sick, but for the most part you give no reason. its different for sure, but that's good, people don't want the same thing over and over, it gets old fast.

i saw some one say its bestiality. bestiality is an animal and a human having sex, these arn't even technically animals, they are bipedal with human physical appearances, and for those who say this has nothing to do with the product, think again. its showing "natural juice", and what is more natural than sexuality? its in every sexuality reproducing living beings nature, its not dirty, its not sick, its natural. this ad is showing the "wild side" that humans have covered up, that's all. these animals are the side of humans that society has tried to put to rest, and they're bringing it back, i say congratulations.

P.S,

sorry for double post, got bord of waiting for it to go up as a geust

happysupercrazy...
Activity Score 6
Guest's picture

youl all which hate it,you just stupid

Guest
Temple's picture

Still good after all this time.

Temple
Activity Score 11339
Creative Director
Guest's picture

GREAT PUT TO GETHER VERY WELL... FOR LATE NIGHT T.V.

Guest
365gtb4daytona's picture

I like the sexual energy. But I don’t like animals playing with orangina. This is not yummy. It’s yak.

365gtb4daytona
Activity Score 19
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