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Rockcorps Gothic

Campaign
Agency Network: 
Published/Aired: 
October 2009

Also From This Campaign 3

Description

In August 2009, Orange and its agency, Publicis Conseil, have moved a stage further in their communications for 15 to 24-year-olds, launching the "Orange RockCorps" project. Orange RockCorps is an opportunity for people to change the things around them and to attend a unique concert in France.

The concept is simple: individuals need to give just four hours of their time to an Orange RockCorps partner association project near their home. In exchange, they receive a ticket for the year's biggest concert on 2 October at Paris' Zénith venue (with Busta Rhymes, David Guetta and Sefyu). Tickets are not on sale for the event, nor can they be won in any competition. Through the campaign, Orange and Publicis Conseil / Net in association with Phonevalley are proving that charitable action can be a fun, celebratory experience when carried out together and with music.

Production company: 75 Director : Vincent Lobelle
Producer: Emmanuel Guiraud D.O.P: Glynn Speeckaert

Film advertisement created by Publicis, France for Orange, within the category: Electronics, Technology.

Advertising Agency: Publicis Conseil, Paris, France
Executive Creative Director: Olivier Altmann
TV Copywriters: Mathieu Degryse, Olivier Dermaux
TV Art Directors: Yves-Eric Deboey, Mathieu Vinciguerra
Web Creative Director: Philippe Simonet
Web Copywriter: Cédric Leplat
Web Art Direc: David Polonia
Production: WAM
TV Production: Florent Villiers, Pierre Marcus
Post-Production: Jeanne Raibaut
Sound Production: Eric Cervera, Boris Nicou
Editor: Cyril Nakache/ Stéphane Couturier
SFX images: Mikros images
Music Composer: Eric Cervera
GM Strategic Planning: Valérie Hénaff
Account Director: Marie Wallet
Account Manager: Céline Veyrard
Account Manager Web: Aline Bonnet
Account Manager Mobile: Eric Dufourmantelle
Account Executive: Emilie Alalof
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Highest Rated

Guest's picture

Mind blowing

Guest
Guest's picture

It's great I love it! So good!

Guest
Charo's picture

it's great I love it!

Charo
Activity Score 34
Alame's picture

hahaha nice...

Alame
Activity Score 10
Copywriter at McCann
opposite of u's picture

nice deal u have there, orange..:)

opposite of u
Activity Score 301
copywriter
Guest's picture

absolutely great! good job.

Guest
Darko Bosnar's picture

Very nice :-)

Darko Bosnar
Activity Score 396
Other at IMAGO ADVERTISING AGENCY - ZAGREB |

Innovation & Art Director
https://www.behance.net/darkobosnar

jawtok's picture

I really like all 3 ads. Most of all I love the whole concept of not selling the tickets but making you work for it together with music. Nice work guys!

jawtok
Activity Score 183
Art Director at BBDO Cape Town
Temple's picture

A bunch of good commercials today Ivan, that's great!

Temple
Activity Score 11341
Creative Director
Guest's picture

Mind blowing

Guest
john ler's picture

Brilliant !!
thumbs up guys !

john ler
Activity Score 667
Creative Director at Euro RSCG Casablanca, Morocco
Sephi's picture

that's really coooooooool~~~~~

Sephi
Activity Score 139
Art Director at Shanghai,China
danoder's picture

Kinda bizarre but catch the attention in a positive way. Verdict: Great job!

danoder
Activity Score 53
Creative Director
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