Borrowed time
Description
There's no reason for another baby to be born with HIV. With the right treatment, education and support the mother-to-child transmission rate is less than 1.7%. With your donation, Orange Babies can help more children experience the wonder of a very ordinary life.
Film advertisement created by Quirk, South Africa for Orange Babies, within the category: Public Interest, NGO.
Production House: Fresh Eye Films
Director: Cindy Lee
Executive Creative Director: Fran Luckin
Creative Director / Copywriter: Steph van Niekerk
DOP: Jamie D Ramsay
Editor: Graeme Smith
Post Production: Orchestra Blue/Pudding
Sound Design: Louis Enslin
Producer: Brian Critchfield
Music: ‘Light’ by Sleeping at Last
Emotive ad, great choice of music too.
I'm gonna try say something positive
Music sucks and it's way too long, but otherwise very nice.
An axe murderer of ads.
I was a bit impatient in the middle of, but for a moment I forgot all about it - they got me.
Anna Turkiewicz Advertising Agency
imagination powered by knowledge
I thought the voiceover felt a little off. But a great ad nonetheless.