Multi-Factor ETFs for a Multisensory World

Agency Network: 
February 2018


The latest campaign for OppenheimerFunds by McCann XBC highlights their new Multi-Factor ETFs, which maximize the diversification benefits of combining multiple well-established investing styles such as value, momentum, quality, size and low volatility by dynamically readjusting factor exposure monthly in response to the current macroeconomic environment. The campaign uses a simple, memorable metaphor to introduce a not-very-simple product. We compare five investment factors to five human senses. And then reveal what happens when you use the wrong ones, all in 30 seconds… or in the time it takes you to read a billboard. The campaign delicately delivers the complexity of the message using fun and playful visuals.

Film advertisement created by McCann, United States for OppenheimerFunds, within the category: Finance.

Advertising Agency: McCann XBC, New York, USA
SVP, Group Creative Directors: Audrey Huffenreuter, Deirdre Virgie
Associate Creative Director: Jacob Bakkila
Senior Art Director: Meredith Niles
Senior Designer: Arjie Asghar
EVP Co-Head Account Management, McCann: Neil Frauenglass
VP Account Director: Dana McCullough
Account Supervisor: Darian Weaver
Assistant Account Executive: Mathew Guerra
VP Strategy Director: Maria Parodi
Project Management Director: Sagar Shah
Chief Production Officer, McCann: Nathy Aviram
Executive Producer, McCann: Sally Hotchkiss
Innovation Producer, McCann: Phoebe Chao
Business Manager, McCann: Natalie Hernandez
VP Director Talent Payment, McCann: Terry Marcello
Music Producer, McCann: Dan Gross
Film Director: Michael Clowater / Smuggler
Editor: Nick Divers / Mackcut
Print Production: Craft / NY
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