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Agency Network: 
Published/Aired: 
October 2010

Description

Film advertisement created by Bleublancrouge, Canada for One Life, within the category: Public Interest, NGO.

Advertising Agency: BleuBlancRouge, Canada
Service consultant: Line Desjardins
Creative Director: Dominique Trudeau
Artistic Directors: Cyril Drouot, Sébastien Deland
Creative Writer: Guillaume Blanchet
Electronic Producer: Lisa Arduini
Director: Yves-Christian Fournier / Jet Films
Producer: Visant Leguennec / Jet Films
Music: Cougarettes with Michael Mooney
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jackmancer2017's picture

I'm confused by this. Didn't really seem like a HIV ad and it's hard to connect what I've just seen with the payoff.

jackmancer2017
N17's picture

+1

N17
Activity Score 475
Creative Director
AssassinX's picture

This reminds me of the "Dont let your friendship die on the road" campaign in London.
I also think it's confusing n dont know why it's for HIV.

AssassinX
Activity Score 1329
Guest's picture

ok, on youtube, it gets clearer: http://www.youtube.com/watch?v=UeLlHDat0zU

Still, I think the ad is good. They should have provided with more info at the end.

Guest
kalpesh78's picture

beautifully executed...

kalpesh78
Activity Score 2578
Chief Creative Officer at Uniqish Brand Creche |

ideas....30 minutes nahi toh free.

Guest's picture

It's a rip off of that drunk driving campaign where people get chucked around and you can't see the cars and shit. same thing. It's for DUI not aids.

Guest
Guest's picture

Excellent and Engaging. I thought the use of black and white was appropriate with mood of the piece, but I agree there should have been more time at the end for more info/contact.

Guest
Guest's picture

great film, soundtrack acting etc, idea is a little confusing.

Guest
Guest's picture

It is nice but, what if the message is changed to "Don't drink and drive" or "Alcohol ruins your life".

Guest
alexander_bickov's picture

Strong

alexander_bickov
Activity Score 3281
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