The campaign targets Tet’s strong tradition of family togetherness. Lowe used the insight that today many people migrate from rural areas to eke a living in the cities. For some, cost of travel to reunite with a family many miles away can be prohibitive, resulting in separation over years, even for the special New Year season.
Film advertisement created by Lowe, Singapore for OMO, within the category: House, Garden.
Creative Director: Erick Rosa
Senior Art Director: Loh Seow Khian
Copywriter: Viraj Swaroop
Producer: Pamela Phang
Regional Business Director: Srija Chatterjee
Production House: Bullet Productions Bangkok
Post Production: VHQ Post Singapore
Composer: Peter Jones