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Shower

Campaign
Agency Network: 
Published/Aired: 
April 2013

Description

Film advertisement created by Wieden + Kennedy, United States for Old Spice, within the category: Health.

Advertising Agency: Wieden + Kennedy, Portland, USA
Executive Creative Directors: Joe Staples, Susan Hoffman
Creative Directors: Jason Bagley, Craig Allen
Art Director: Croix Gagnon
Senior Producer: Lindsay Reed
Production Company: Biscuit Filmworks, Revolver
Director: Steve Rogers
Editor: Richard Orrick
Editorial Company: Work Post Films
Vfx: The Mill
Music Company: Libman Music
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alausa's picture

Nice retro campaign. Question: is it the same music company on Ragu for Barton F. Graf 9000?

alausa
Activity Score 1420
Creative Director at Noah's Ark
morse's picture

It's not bad.

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Brandon Marlo's picture

Brilliant, WK is a dream to work there agency.

Brandon Marlo
Activity Score 350
Creative Director
CrackerJackFlash's picture

sweet

CrackerJackFlash
Activity Score 19603
Creative Director |

www.crackerjackflash.com

CACAHD's picture

Man.... that's GOOD!

CACAHD
Activity Score 2188
Art Director
Liviu's picture

good! I love to see a funny 30 s commercial! Bravo!

Liviu
Activity Score 4401
talkingisfree's picture

nice

talkingisfree
Activity Score 2712
Art Director
skeMaMen's picture

Filthy soap with food...?!

skeMaMen
Activity Score 438
Graphic & Prepress designer |

>>> Designed to be signed...

CommandZ's picture

W+K=Memorable

CommandZ
Activity Score 2515
Creative Director
Chidi Lawrence's picture

hahahhaha....cool. Though the food part was kinda "eeeewwwww"

Chidi Lawrence
Activity Score 16
Art Director at TBWA\Concept Nigeria |

CREATIVE_LAW

rebus89's picture

Good, but for 1999.. not for 2013.

rebus89
Activity Score 475
Marketing Manager
andylefty's picture

Huuuunbelievably good.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
emhollis's picture

i love these weird old spice ads, its so weird that it is humorous. When you finish the commercial you have to almost catch yourself and think what the hell did I just watch. Even the song that goes along with is hysterical. This new type of ad campaign almost gets me excited for what they are gong to make next. It almost seems to be a parody what the typical cheesy commercial for soap would be. Like the basic insert good looking guy scrubbing himself in the shower. But, they went the extra mile in showing a humorous version of what the rest of the day would be like. I feel like commercials that use humor tend to work better just because they are easy to remember. Other commercials ill even mute but if i know that a commercial is going to be funny i will listen just to get a quick laugh or smile.

emhollis
Activity Score 23

Evan Hollis

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