Agency Network: 
July 2010

Also From This Campaign 2


Film advertisement created by Wieden + Kennedy, United States for Old Spice, within the category: Health.

Advertising Agency: Wieden + Kennedy, Portland, USA
Executive Creative Directors: Mark Fitzloff, Susan Hoffman
Creative Directors: Jason Bagley, Eric Baldwin
Copywriters: Eric Kallman, Craig Allen
Art Directors: Craig Allen, Eric Kallman
Producer: Lindsay Reed
Agency Executive Producer: Ben Grylewicz
Production Company: MJZ
Director: Tom Kuntz
Executive Producer: Jeff Scruton
Line Producer: Pete Vitale
Director of Photgraphy: Neil Shapiro
Editorial Company: Rock Paper Scissors
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CrackerJackFlash's picture

absolutely redonkulous

Activity Score 19603
Creative Director |

Shawali's picture

Forget Mickael Jordan and Scotty Pippen, Siegfried and Roy, Simon and Garfunkel.... Eric Kallman and Craig Allen are my new heroes!

Activity Score 8434
Art Director at freelance visual creative/Paris, France |

No one cares about child labor, eye donation or saving the Earth: NO PSA!!!

JamaisVu's picture

I love the strategy, and the fact they're talking to women. But it feels like the idea could have been pushed further. It's not great and not worthy of a Grand Prix, as it is now. Or it could be the fact I'm not American. Maybe I don't get American humor.

Activity Score 408
miko1aj's picture

I'm with You. I like this campaign, but Grand Prix? Sorry, no. American, not american. Think the main prize shouldn't be readable only in one cultural habitat.

Activity Score 3086
Guest's picture

If any spot deserved a grand prix, it was this one. Unlike most work that won awards this year, the minute this appeared on television, it became a cultural phenomenon. And you didn't need to watch some boring case study to know that.

Reality Check's picture

Isaiah Mustafa, a true virtuoso at the height of his powers, is what makes this excellent commercial worth looking at, but there are many other pluses as well.

Reality Check
Activity Score 2549
alexander_bickov's picture

Funny. Love it

Activity Score 3281
Guest's picture

Good stuf... hard to find those days.

Guest's picture

unforgettable!! amazing!
the best spot of the year!!

CUTIEPIE's picture

I Loooooooove these!!! They may not have a great big concept but i applaude the creative comicy they implemented, execution wize! Must be so liberating to be able to get away with something so clever inspite of a client, ANy client! Bravo guys, super!

Activity Score 347
mikeelrapido's picture

Absolutely one of the greatest campaigns..

Activity Score 1929
Copywriter at Evo S.C. |


Kamikaze777's picture

luv it

Activity Score 119
My deskop
velle's picture

i loved these ads, and how he looks directly at the camera without looking away, and directly at me, and talks to me in that manner that's sexy but not sleazy, and confident but not cocky. all this, against a ridiculous fast-changing backdrop. it's very engaging - my heart rate went up every time i looked at him (this ad), and that stupid smile on my face...
this ad succeeds talking to women, just like it intended to.

Activity Score 1550
Janae's picture

impressed. there is nothing to say, just to laugh. wanna see more from this company.

Activity Score 385
SF's picture

hahaha i like it !

Activity Score 126
Art Director
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