Advertisement
Agency Network: 
Published/Aired: 
January 2014

Description

New Old Spice Re-Fresh Body Spray may cause boys to become men, girls to become girlfriends, and moms to become sad.

Film advertisement created by Wieden + Kennedy, United States for Old Spice, within the category: Health.

Advertising Agency: Wieden + Kennedy, Portland, USA
Creative Directors: Craig Allen, Jason Bagley
Executive Creative Directors: Susan Hoffman, Joe Staples
Art Director: Ruth Bellotti
Copywriters: Justine Armour, David Povill
Head of Production: Ben Grylewicz
Agency Producer: Lindsay Reed
Log in to post comments

Highest Rated

cognitive's picture

@:0:21 The person who thought of this scene, and the person who approved it should be given some sort of metal of merit.

cognitive
Activity Score 181
Producer/Director at Austin, Texas |

www.cognitivefilms.com

Rob71's picture

Beautifully written. Beautifully executed.

Rob71
Activity Score 419
Hammad S's picture

Finally something prompting me to post! I wonder how the target will respond.

Hammad S
Activity Score 484
Temple's picture

An AAA insight. Excellent!

Temple
Activity Score 11341
Creative Director
GrumpyArtDirector's picture

Damn. They did it again.

GrumpyArtDirector
Activity Score 858
Art Director
D_arko's picture

WOW!

D_arko
Activity Score 394
Creative Director at _ |

Innovation & Art Director
https://www.behance.net/darkobosnar

MacMonkey's picture

Shame the song isn't as good as the visuals. Lets it down IMO.

MacMonkey
Activity Score 340
Graphic Designer
maurilao's picture

When you're not afraid of being ridiculous you have more chances of being awesome. Great ad.

maurilao
Activity Score 379
Creative Director
Rob71's picture

I'm stealing that line! Nice.

Rob71
Activity Score 419
cognitive's picture

@:0:21 The person who thought of this scene, and the person who approved it should be given some sort of metal of merit.

cognitive
Activity Score 181
Producer/Director at Austin, Texas |

www.cognitivefilms.com

your mom's picture

cannes stuff. good job

your mom
Activity Score 737
Creative Director |

Don't argue with your mom!

AL6352's picture

Superb copywriting "Smellcome to Manhood" Great Ad. lol

AL6352
Activity Score 66
jotabequ GREY / ArtDirector
kleenex's picture

Solid stuff.

kleenex
Activity Score 58797
Web Designer/Developer
talkingisfree's picture

great. I love how weird it is.

talkingisfree
Activity Score 2712
Art Director
CrackerJackFlash's picture

Smells like a winner.

CrackerJackFlash
Activity Score 19603
Creative Director |

www.crackerjackflash.com

jayjeth's picture

like

jayjeth
Activity Score 36
Art Director
Dzsoi's picture

Forgive me mum for loving this!

Dzsoi
Activity Score 8611
Copywriter
RiccardoP's picture

Platinum!!!!!

RiccardoP
Activity Score 20625
Creative Director at Creative Director
yepyepno's picture

Perfect! Amazing casting. Love it!

yepyepno
Activity Score 178
Feysless's picture

brilliant!

Feysless
Activity Score 2616
Art Director |

groovy baby!

PETERDUNBAR's picture

I love how Old Spice keeps putting out the hits with ads that break the comfort barrier, yet leave you laughing, and wanting more.

PETERDUNBAR
Activity Score 12
Web Designer/Developer at In-House Advertising Marketing
Advertisement
Featured Content

Latest Collections

Advertisement
Advertisement