First day of school

Campaign
Agency Network: 
Published/Aired: 
August 2015

Description

Film advertisement created by Chandelier, United States for Old Navy, within the category: Fashion.

Advertising Agency: Chandelier, USA
Creative Directors: Richard Christiansen, Lena Kuffner
Associate Creative Director: Michael Scanlon
Executive Producer: Sara Fisher
Account Director: Eileen Eastburn
Production Coordinator: Camilla Rothenberg
Copywriters: Josh Meyers, Laura Kraftt, Brad Hall, Patty Wortham, Matt Goldman
Producers: Chris Noble, Jill Andresevic
Production Company: Hungry Man
Director: Wayne McClammy
Executive Producers: Mino Jarjoura, Dan Duffy
Line Producer: Dave Bernstein
DP: Guillermo Navarro
Editorial: Final Cut NYC
Editor: Paul Zucker
Assistant Editor: Betty Jo Moore
President: Stephanie Apt
Executive Producer: Lauren Bleiweiss
Post Producer: Mackenzie Alexander
Telecine: Color Collective
Colorist: Alex Bickel
Producer: Claudia Guevara
Audio Post: Sonic Union
Mixer: Mike Marinelli
VFX Studio: Significant Others
2D VFX Artist: Dirk Greene
Producer: Alek Rost
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Highest Rated

Ad_boy's picture

Pity the ending is so blah because I really fell for the whole notion. Could have been very funny stuff.

Ad_boy
Activity Score 95
Copywriter |

_______,
^ ^

SayItOutLoud's picture

For the first 5 seconds I thought it had potential.

SayItOutLoud
Activity Score 102
Copywriter |

SayItOutLoud

damnson's picture

Oh lord...

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

Ad_boy's picture

Pity the ending is so blah because I really fell for the whole notion. Could have been very funny stuff.

Ad_boy
Activity Score 95
Copywriter |

_______,
^ ^

Dzsoi's picture

I agree, could have been funnier, idea/situation has potential.

Dzsoi
Activity Score 8609
Copywriter
sreemantisengupta's picture

started off cool

sreemantisengupta
Activity Score 64
kleenex's picture

This type of idea has been done before for years by Old Navy. Not that impressed.

kleenex
Activity Score 57873
Web Designer/Developer
halaby87's picture

Mmmeh

halaby87
Activity Score 10396
Senorita Pastrana's picture

I really like the acting of the boy, so natural.

Senorita Pastrana
Activity Score 263
Culture's picture

It began so well and then... hmm

Culture
Activity Score 978
Creative Director
Noswadizzle's picture

I may be losing touch with “the youth” but it seems unlikely they would spout off the prices and discounts especially since their parents most likely paid for it.

regardless...Elaine still has funny moments.

Noswadizzle
Activity Score 484

Noswadizzle

T.'s picture

Not bad for a retail - price driven - campaign.

T.
Activity Score 1110

What's your ad telling the consumer?

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