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Taste Hong Kong - Kungfu

Campaign
Agency Network: 
Published/Aired: 
March 2010

Also From This Campaign 3

Description

Film advertisement created by Ace:Daytons, Singapore for Old Hong Kong Tea House, within the category: Food.

Advertising Agency: Ace:Daytons Communications, Singapore
Creative: Colt Seow
Copywriter: Low
Production Company: Salt Film
Director: Samantha Scott-Blackhall
Producer: Michelle Tan
Post: Randall Lee, Black Magic Design
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deep_tracy's picture

Errr...

deep_tracy
Activity Score 588
Copywriter
quokkies's picture

I don't understand what is the message.

quokkies
Activity Score 251
Leo Burnett Viet Nam
choykawing's picture

I think it's because this compaign is for those who know the old hongkong.

for people in singapore, the old hongkong was famous for film production. they tasted the old hongkong and became the typical characters such as bruce lee.

choykawing
Activity Score 31
bad astronaut's picture

well, the concept is that the taste will send you to hong kong and the idea is transforming into something associated with Hong Kong culture. Not that hard to understand.

bad astronaut
Activity Score 544
gmint7's picture

need one more frame of close shot of the guy's mouth

same thing for all the other versions.

gmint7
Activity Score 2675
Art Director at ad grad @ S Francisco |

:::J:::

mas.minhthu's picture

In the series this one is the best considering the situation for a person to taste the food. :D The other two are too normal.

I don't know why I see the person and the one he become are played by two different people. Also, it may be slightly better if that "cultural" character actually does something after the change. In the clip they just appear and that's all, it kinda bores me.

mas.minhthu
Activity Score 52
Public Relations at RMIT Vietnam |

I got nothing but a mind and a smile

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