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Total Effects

Agency Network: 
Published/Aired: 
July 2010

Description

Film advertisement created by Saatchi & Saatchi, Australia for Olay, within the category: Health.

Advertising Agency: Saatchi & Saatchi, Australia
Creative Director: Steve Back
Art Director: Rudi Vranken
Copywriter: Cathy Mattick
Production Company: Luscious international
Director: Sebastien
Executive Producer: Andrew Morris
Producer: Lucas Jenner
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Highest Rated

guyriordan's picture

Simple concept of the commercial makes it more understandable and makes the product more worth buying. The brand itself is a household name already.

guyriordan
Activity Score 20
internet marketing specialist/ home based |

- Guy Riordan

LeeHarvey's picture

Honest? She freaks me out.

LeeHarvey
Activity Score 3045
Creative Director
Shadow Ops's picture

Who's been starring this ad...oh...the people who made it I get it. The VO and Music track together make this spot seem frantic and exhausting. I wonder if it would be better trying something else.

Shadow Ops
Activity Score 148
Copywriter |

Let's keep advertising fun

Reality Check's picture

Not up to Saatchi & Saatchi's standards.

Reality Check
Activity Score 2549
atb2005's picture

@Reality Check

You and I think alike! :) I too think that this is not up to Saatchi's standards, and I love Saatchi.

atb2005
Activity Score 13557
CommandZ's picture

This could of been simplified a lot. And yes, what's up Saatchi?

CommandZ
Activity Score 2511
Creative Director
ERROR404's picture

personally i wish they had done something more exiting, but i think this one is effective though

ERROR404
Activity Score 770
design akademie berlin, Hochschule für Kommunikation und Design | FH
Guest's picture

This ad will get cut through cos it's real - as opposed to over glorified beauty shots - it's something we can all relate to

Guest
Guest's picture

Its great. Simple but clear concept and it looks great, but still feels real.

Guest
cyberjaleel's picture

really goooood!!

cyberjaleel
Activity Score 62
Graphic Designer at Sharjah - United Arab Emirates |

Abduljaleel. Anodiyil

miko1aj's picture

nice mainstream spot.

miko1aj
Activity Score 3086
Happy Housewife's picture

Exactly!

Happy Housewife
Activity Score 45
Creative Director at Vatikanid/Bournemouth University |

Stay hungry. Stay foolish.

guyriordan's picture

Simple concept of the commercial makes it more understandable and makes the product more worth buying. The brand itself is a household name already.

guyriordan
Activity Score 20
internet marketing specialist/ home based |

- Guy Riordan

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