Over its 18-month run, the campaign will introduce more than 40 new instant scratch-off games, with payouts ranging from $10,000,000 down to a modest $50. The campaign brief was to emphasize the mid-tier, more-frequently-awarded prizes.
Film advertisement created by Marcus Thomas, United States for Ohio Lottery, within the category: Gambling.
Creative Director / Art Director: Eric Holman
Copywriter: Kevin Delsanter
Chief Idea Officer: Joanne Kim
Agency Producer: Jerrod McMillin
Account Supervisor: Debbie Pirone
Media Director: Elizabeth Ballash
Production Co./Post: The PPS Group
Director: Mike Goubeaux
D.P.: Dallas Sterling
Executive Producer: Deb Price
Editor: Preston Price
Sound: Big Science Music
Composer: Jay Green
Producer: Rebecca Senneway