Level Up

Agency Network: 
October 2020


What do you get when you combine chocolate, peanut butter, caramel, pretzels and…video gaming? You get Oh Henry’s new Level Up bar.

In this spot animation directed by Jon Gallo, in collaboration with Anomaly and Makers, we get up close and personal with each of the ingredients in a video game animation style. As each bar wrapper contains a level up code for NBA 2K21, the animation plays on the idea that the bar improves athletic performance. ⁠⠀

Film advertisement created by Anomaly, Canada for Oh Henry!, within the category: Confectionery, Snacks.

Advertising Agency: Anomaly, Toronto, Canada
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