Obstacles

Campaign
Agency Network: 
Published/Aired: 
October 2009

Description

The Motor Accident Commission of South Australia has embarked on a fresh new approach in the battle to encourage motorcyclists to ride safely. The new campaign, created by Clemenger BBDO Adelaide, utilises Moto GP racing footage and demonstrates the real dangers riders face on the road due to roadside obstacles.

Advertising Agency: Clemenger BBDO Adelaide, Australia
Creative Director: Greg Knagge
Art Directors: Geoff Robertson, Paul Stratton
Copywriter: Matt O’Grady
Agency Producer: Jules Callen
Account Managers: John McLaren, Bryce Coombe, Tim Pearce, Courtney Stables
Director: Phil Meatcham
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jackmancer2017's picture

Micky Doohan!! Woot, I love this commercial! I'm a big fan of MotoGP and motorrider safety on the circuit AND road.

jackmancer2017
Alami's picture

Good job...

Alami
Activity Score 46
Art Director |

CREATOR

picopalqlea's picture

very well done boys!!!

picopalqlea
Activity Score 973
Guest's picture

Absolutely great! This social commercial goes straight to the point. I loveeeee it

Guest
Guest's picture

Oh Mickey Fuckin' Doohan!!!

Guest
sirvan's picture

Simple concept. Even if you don't realize it at first, that those objects aren't supposed to be on the track.

sirvan
Activity Score 29754

+++

"I love some things, and don't love some other things."

ralphhasenohr's picture

very very very simple, but good idea.

maybe, less colorful could have been a better look

(i love fast motorcycles and watch every race.)

ralphhasenohr
Activity Score 44
creative consultant
ralphhasenohr's picture

very very very simple, but good idea.

maybe, less colorful could have been a better look

(i love fast motorcycles and watch every race.)

ralphhasenohr
Activity Score 44
creative consultant
Jet Propulsion Lab's picture

Love it.

Absolutely fantastic!

Jet Propulsion Lab
Activity Score 10669
Copywriter
WillyLatasa's picture

Great idea!

WillyLatasa
Activity Score 608
Art Director at Sinus.la |

"Bright ideas bring better results"

F.Abboud's picture

Indeed very creative approach! Well done BBDO

F.Abboud
Activity Score 216
Planner
opposite of u's picture

straight to the point.....

opposite of u
Activity Score 301
copywriter
Guest's picture

ingenious campaigns are simple.
this one used stockphotage and some editing to get the message communicated.

the idea is straight forward, the execution didnt cost much and the rating is 9/10.

great job folks!

Guest
Corbeen's picture

yoo Bravooo! very NICE! very f..ng nice. congrats.

Corbeen
Activity Score 1061
Prof's picture

yup congrats

Prof
Activity Score 1421
Copywriter |

Quite really.

Rabubi's picture

Amazing.

Rabubi
Activity Score 554
Copywriter
Guest's picture

Maravilloso. Congratulations.

Guest
Guest's picture

clap clap clap

Guest
royschellekens's picture

Simple but very confronting. Does exactly what it should do!

royschellekens
Activity Score 378
Art Director at Art Director |

http://twitter.com/royschellekens

Hate advertising? Make better ads.

mcfly's picture

Works.

Seems to be done 'by bikers for bikers'.

Bravo.

mcfly
Activity Score 50
Graphic Designer
Guest's picture

good job

Guest
Guest's picture

I think it's a great ad - and gets the point across.

One small point - I notice they don't show hazards like road signs or 'cheese-cutter' barrier wires that could be made safer for motorcyclists!

Guest
Guest's picture

Excellent!
It actually hurts in my guts to watch the guy slide towards the concrete bench.

Guest
swamijivanutsav's picture

lovely

swamijivanutsav
Activity Score 120
Photographer at www.asiemik.com |

Swami Jivan Utsav
https://www.facebook.com/swamijivanutsav

mylvinsales's picture

Very well done! I hope I will see this again sooner or later. Or maybe often as you still do it for everyone.

mylvinsales
Activity Score 4
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