Raise The Bar

Agency Network: 
September 2009


Anonymous Content director Justin Reardon helps two lonely people find love in the English countryside for Weetabix Oaty Bars, via WCRS, London. In a cheeky new spot, a lonely bachelor gets his Oaty Bar frosted with chocolate by the neighboring spinster in this nimbly directed farce.

Film advertisement created by WCRS, United Kingdom for Oaty Bar, within the category: Confectionery, Snacks.

Advertising Agency: WCRS, London, UK
CD: Dave Day
Group Acct Dir: Joanna Dickson
Creative: Vince Chasteauneuf
TV Producer: Natalie Parish
Prod Company: Anonymous Content @ Independent
Director: Justin Reardon
DP: Steve Keith-Roach
EP: Jani Guest
EP / Head of Commercials: Dave Morrison
Head of Production: Sue Ellen Clair
Producer: Verity White
Editorial: Speade
Editor: Justin Reardon
Telecine: The Mill
Post / Effects: Golden Square
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crocodile ghandi's picture

what the hell... twix watch out for your creative!

crocodile ghandi
Activity Score 27
Prof's picture

what the hemp?

Activity Score 1421
Copywriter |

Quite really.

neoone's picture


Activity Score 39
Marketing Manager
consolidated.db's picture

engaging story telling. i watched it. i enjoyed it. ill remember it.

Activity Score 539
Copywriter at Ad Land
Guest's picture

It's better if it doesn't show the product at the beginning, right?

Temple's picture

Very funny. And it's basically the "pleasure together" eternal brief. You can always have something fresh out of nothing, after all.

Activity Score 10883
Creative Director
A stranger abroad's picture

Temple is right. This is a nice take on the x meets y 'combo' brief. Nicely directed, and nice they chose 'character' rather than 'model' talent.

The description is both funnier and more suggestive than the ad though:

'a lonely bachelor gets his Oaty Bar frosted with chocolate by the neighboring spinster.'

Now that would have been funny.

A stranger abroad
Activity Score 427
Copywriter at Singapore
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