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One Love, ft Celeste

Agency Network: 
Published/Aired: 
August 2020

Description

Oakley® unveils a powerful remake of Bob Marley’s iconic anthem - One Love - as part of the brand’s 2020 For the Love of Sport Campaign. The official release aims to inspire hope and positivity during a time of uncertainty by celebrating sport, and how it can enlighten and uplift.

The reworked verses were co-written by Oakley Athletes including Diamond DeShields, Ryan Sheckler, Oksana Masters, Caroline Buchanan and Ítalo Ferreira. This reinterpretation evolves the classic song into a modern-day love story, amplified by an official music video that showcases a dynamic display of passion and determination as viewers follow athletes’ individual journeys and the way sport has impacted their lives and the people around them.

American-born, British-Jamaican singer-songwriter, Celeste, was selected to perform the song because of her ability to convey a message through her soulful-tones and her mantra to create meaningful music that can make a difference.

Film advertisement created by AKQA, United States for Oakley, within the categories: Fashion, Sports.

Advertising Agency: AKQA, USA
European Managing Director: Romain Lartigue
Chief Creative Officer: Peter Ammentorp Lund
Creative Directors: Mads Rasmussen, Clement Vidal
Writers: Harriet McGregor, Barne Heimbucher, Divya Bala
Account Director: Martin Cochet
Senior Strategist: Marwan El Adrham
Production Director: Quentin Bernard
Producer: Amandine Winter
Motion Designers: Yann Moszynski, Lucas Perret
Production Company: Division
Director: Valentin Petit
Executive Producer: Jules de Chateleux
Producer: Theo Gall
Editor: Yorgos Lamprinos, Maxime Caro
Line Producer: Alliocha Madeuf
Colorist: Arthur Paux
DP: Shawn Kim
Steadicam: Teva Vasseur
Post production company: Machine Molle
Sound Studio: Chut on vous écoute
Head of Brand Communications Oakley: David Spires
Head of PR and Culture Marketing: Suhana Lye
Marketing Director: Ben Goss
Creative Director: Laura Vandenbergh
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