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#SayGoodNytol

Agency Network: 
Published/Aired: 
May 2017

Description

More and more of us suffer from sleeplessness these days, and every now and then we need a helping hand to break the cycle and get a good night's sleep.

This campaign from Lucky Generals and Nytol is a humorous reflection of what it feels like when your mind just won't stop racing, and aims to show occasional sufferers that on occasion, Nytol can be used to help.

Film advertisement created by Lucky Generals, United Kingdom for Nytol, within the category: Pharmaceutical.

Advertising Agency: Lucky Generals, London, UK
Art Director: Mat Joiner
Copywriter: Rory McCaskill
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Highest Rated

morse's picture

Captures the feeling of insomnia well.

morse
Activity Score 18121
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

morse's picture

Captures the feeling of insomnia well.

morse
Activity Score 18121
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

rogermer's picture

A one minute version would've worked better.

rogermer
Activity Score 122
Art Director
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