What's real

Agency Network: 
August 2011


Film advertisement created by BBDO, United States for Nutro, within the category: House, Garden.

Advertising Agency: BBDO, San Francisco, USA
Executive Creative Director: Mike McKay
Creative Director Copywriter: Jack Harding
Associate Creative Director / Art Director: Page Kishiyama
Producer: Lindsey Wood
Account Services: Raquel Cucurella, Brianna Chown
Director: Iain Makensie
Production Company: Paydirt
Executive Producer: Joanthon Ker
Producer: Skot Bright
Editorial: Union Editorial
Editor: Einar
Producer: Rob McCool
VFX: Resolution LA
Mix: Play Santa Monica
Music Company: Human
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andylefty's picture

The messaging didn't strike me quickly because I started thinking of The Truman Show and forgot about dog food.

It feels like there's a disconnect between the ad and the product.

The eerie feeling of finding the stick in the artificial sky then makes me feel slightly odd about the food.

Activity Score 4531
Graphic Designer at Central Saint Martins College of Art and Design
atb2005's picture

Total disconnect between the ad and the product. The weirdest dog food spot I've seen.

Activity Score 13547
pierrelastname's picture

No, isn't great. There is a print campaign that got Cannes with same resource.

Activity Score 2865
Geimima's picture

it got power

Activity Score 824
Art Director at Trimedia Imaji |

life is a playground

nepotiums's picture

Well, to be honest. This ad has is really lame. I see no rationality in the dog food and the stick getting stuck in the artificial sky, unless there is some subliminal meaning behind this advertisement.

Activity Score 251
Temple's picture

Like it. Also, singularity fanatics will adore it.

Activity Score 11339
Creative Director
CrackerJackFlash's picture


Activity Score 19604
Creative Director at CrackerJackFlash |


VampAd's picture

I love Truman Show and i love this Ad.

Activity Score 1151
VampAd's picture

Connection problem, sorry.

Activity Score 1151
Lawson Hembree's picture

Not too shabby... now if only they would use the creativity behind this spot to come up with some new packaging for the food...

Lawson Hembree
Activity Score 444
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