In this new campaign, Nutrilait’s simplicity is featured. Far from the image of an immaculate and perfect lifestyle used in so many ads and magazines, the platform was built around the tag line “Real milk for real life.” Life is full of beautiful messes, and Nutrilait wants to celebrate these beautiful imperfections.
Film advertisement created by Taxi, Canada for Nutrilait, within the category: Non-Alcoholic Drinks.
Executive Creative Director: Pierre Nolin
Copywriters: Julien Remillard, Gwenaëlle C-Gagnon
Art Director: Antoine C. Buteau
Head of Broadcast Production: Émilie Trudeau-Rabinowitz
Managing Director: Connie Ponari
Account Director: Marjorie Allard
Account Supervisor: Sophie De Henau
Brand Strategist: Maryse Sauvé
Production Company / Editorial: Cinélande / Post 430
Director: Mélanie Charbonneau
Mix / Recording Studios: Apollo Studios
Music: Apollo Music Store