Advertising agency Humanaut is calling out extreme health and fitness gurus with “Feel the Blend,” a new television marketing campaign for NutriBullet, led by the company’s commitment to making nutrition convenient and accessible to everyone.
Launched in the U.S. and Canada across broadcast and digital, the campaign sets into motion NutriBullet’s transition from infomercial product to lifestyle brand that people can rely on to simplify nutrition. At a confounding time when so many “experts” are touting exotic potions and unrealistic rituals, the campaign seeks to bring wellness back to the basics, while resonating with today’s busy consumer base looking for simple, realistic solutions.
Following the infomercials that put “nutrient extraction” on the map, NutriBullet’s new campaign not only breaks the brand’s recent ad silence, but paves the way for the launch of its new slate of products, which include: the NutriBullet Blender Combo, the brand’s first full-size blender that takes nutrition extraction to the next level with the versatility of both a multi-serve pitcher and a single-serve cup; the NutriBullet PRO 1000, an updated and redesigned version of the brand’s most popular personal blender, the PRO 900; and the NutriBullet Select, which merges the compact design of a personal blender with the power and functionality of a full-sized machine.
Film advertisement created by Humanaut, United States for NutriBullet, within the category: Retail Services.
Chief Creative Director: David Littlejohn
Chief Strategy Officer: Andrew Clark
Creative Director: Nathan Dills
Associate Creative Director: Will Benham
Director of Content: Dan Jacobs
Director of Production: Tommy Wilson
Creative Producer: Samantha Crews
Account Director: Deborah Riley Draper
Copywriters: Nathan Dills, Trey Tyler, Austin Howe, Will Benham
Senior Art Director: Carrie Warren
Senior Designer: Jen Rezac
Art Director: Steven Preisman
Post Producer: Kyler Potter
Production Company: Bindery
Founder: Greg Beauchamp
Director: Jeff Chan
Executive Producer: Andrea Theodore
Producer: Jason Goldman
Director of Photography: Lance Kuhns
Table Top Unit Director of Photography: Steven Moses
Editor: Chris Hall
Color: Matt Hadley
Mix: Lane McGiboney / Outpost Pictures