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Agency Network: 
Published/Aired: 
January 2020

Description

NutriBullet is ringing in the New Year with a new campaign created by Humanaut that introduces a revolutionary new fitness program called BulletFit – the fastest way to get BulletFit this year. In a series of short spots, the campaign pokes a little fun at the latest fitness fads and trends by treating NutriBullet’s beautifully designed, compact blenders like an innovative fitness program. The ads feature a BulletFit class with an instructor getting people amped by telling them to “push it” and “feel the blend,” only to reveal later that this “exercise routine” is really just a way to make a delicious, nutrient-packed smoothie. The campaign is running in January to remind people that your nutrition routine is equally as important as your workout routine when it comes to achieving fitness goals and sticking to your New Year's resolutions.

Film advertisement created by Humanaut, United States for NutriBullet, within the category: Electronics, Technology.

Advertising Agency: Humanaut, Chattanooga, USA
Chief Creative Director: David Littlejohn
Chief Strategy Officer: Andrew Clark
Creative Director: Nathan Dills
Executive Producer: Dan Jacobs, Tommy Wilson
Associate Creative Producer: Rachel Bohanon
Copywriters: Austin Howe, Emily DeMario, Trey Tyler
Senior Art Director: Carrie Warren
Art Director: Steven Preisman
Senior Designer: Jen Rezac
Production Company: Humanaut
Associate Producer: Thomas Stroud
Production Coordinator: Rosie Graber
Director: Barlow Jacobs
Director of Photography: Annie Huntington
Photographer: Isaiah Jay
Post Production: Humanaut
Post Producer: Kyler Potter
Editor: Jeri Eduave
VFX: Victor Tyler
Color: Matt Hadley
Sound Design: Daniel Cooper
Original Score: D’arce Peter
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