Nuestra Siembra Beer launches the first commercial spoken entirely in Quechua

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Published/Aired: 
November 2021

Description

Nuestra Siembra beer continues to surprise in its communication by launching “YUPAYCHANCHICK” the first commercial for TV spoken entirely in Quechua, an ancient language that is gradually disappearing due to the continuous segregation suffered by those who speak it: mostly farmers.

It is estimated that around 110 thousand people in Ecuador use this language natively, but due to difficult working conditions, thousands of them have been forced to adopt Spanish as their first language.

Film advertisement created by Fantástica, Ecuador for Nuestra Siembra, within the category: Alcoholic Drinks.

Advertising Agency: Fantástica, Ecuador
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