Advertisement

Planning to make a plan, is not a plan- Car

Campaign
Agency Network: 
Published/Aired: 
July 2013

Description

Australia is prone to some of the most devastating bush fires in history. But after two wet seasons in rural NSW, what fire fighters feared more than the driest summer in decades was in fact 'apathy'. People needed to know how to protect themselves more than ever preceding the summer of 2013 by downloading a bush fire survival plan immediately.

Film advertisement created by JWT, Australia for NSW Rural Fire Service, within the category: Public Interest, NGO.

Advertising agency: The Campaign Palace/JWT, Sydney, Australia
Chief Creative Officer: Reed Collins
Art Director: John Koay
Copywriters: Reed Collins, Karl Fleet
Designer: Helen Sham
Producer: Vicky Rhedey
Planning Director: Karen Dwyer
Group Account Director: Toby McKinnon
Account Directors: Holly McDavitt, Sari De
Production Company: Plaza Films
Director: Dave Klaiber
Producer: Rach Paget
Casting: Toni Higginbotham
DOP: Daniel Ardilley
Editor: Danny Tait
Post Production: Heckler
Sound: Nylon - Simon Lister
Log in to post comments

Highest Rated

monoliz's picture

acting is superb

monoliz
Activity Score 1304
certaintly's picture

love the concept, but ive DEFINITELY seen it somewhere before, i cant quite remember where.
the execution is good

certaintly
Activity Score 3994
Temple's picture

I'm with you on this one. Where's Joe La Pompe when you need him.

Temple
Activity Score 11341
Creative Director
kleenex's picture

Does it fully matter when the ads are sooooo good.

kleenex
Activity Score 58657
Web Designer/Developer
certaintly's picture

if it's stolen, it absolutely matters.
i recognize not only the concept, but the execution as well

certaintly
Activity Score 3994
kalpesh78's picture

beautifully done.

kalpesh78
Activity Score 2578
Chief Creative Officer at Uniqish Brand Creche |

ideas....30 minutes nahi toh free.

gldc's picture

Very nice inside - we all know these situations!

gldc
Activity Score 9
Art Director
monoliz's picture

acting is superb

monoliz
Activity Score 1304
GrumpyArtDirector's picture

It does sound familiar, but it sure looks effective. The ultrafast legal copy at the end kind of ruins it, btw.

GrumpyArtDirector
Activity Score 858
Art Director
ChuckN's picture

Great campaign.

ChuckN
Activity Score 139
Copywriter
patoche's picture

Mmmm, ok... Thank you Charlie Kaufman: http://youtu.be/SF9yFCSICE8

patoche
Activity Score 2
Creative Director
Advertisement
Featured Content

Latest Collections

Advertisement
Advertisement
Campaign Submission
Upload Your Work
Get Featured on AotW
Submit Now