Planning to make a plan, is not a plan- Car

Agency Network: 
July 2013


Australia is prone to some of the most devastating bush fires in history. But after two wet seasons in rural NSW, what fire fighters feared more than the driest summer in decades was in fact 'apathy'. People needed to know how to protect themselves more than ever preceding the summer of 2013 by downloading a bush fire survival plan immediately.

Film advertisement created by JWT, Australia for NSW Rural Fire Service, within the category: Public Interest, NGO.

Advertising agency: The Campaign Palace/JWT, Sydney, Australia
Chief Creative Officer: Reed Collins
Art Director: John Koay
Copywriters: Reed Collins, Karl Fleet
Designer: Helen Sham
Producer: Vicky Rhedey
Planning Director: Karen Dwyer
Group Account Director: Toby McKinnon
Account Directors: Holly McDavitt, Sari De
Production Company: Plaza Films
Director: Dave Klaiber
Producer: Rach Paget
Casting: Toni Higginbotham
DOP: Daniel Ardilley
Editor: Danny Tait
Post Production: Heckler
Sound: Nylon - Simon Lister
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Highest Rated

monoliz's picture

acting is superb

Activity Score 1294
certaintly's picture

love the concept, but ive DEFINITELY seen it somewhere before, i cant quite remember where.
the execution is good

Activity Score 3902
Temple's picture

I'm with you on this one. Where's Joe La Pompe when you need him.

Activity Score 10883
Creative Director
kleenex's picture

Does it fully matter when the ads are sooooo good.

Activity Score 57557
Web Designer/Developer
certaintly's picture

if it's stolen, it absolutely matters.
i recognize not only the concept, but the execution as well

Activity Score 3902
kalpesh78's picture

beautifully done.

Activity Score 2496
Chief Creative Officer at Uniqish Brand Creche |

ideas....30 minutes nahi toh free.

gldc's picture

Very nice inside - we all know these situations!

Activity Score 9
Art Director
monoliz's picture

acting is superb

Activity Score 1294
GrumpyArtDirector's picture

It does sound familiar, but it sure looks effective. The ultrafast legal copy at the end kind of ruins it, btw.

Activity Score 832
Art Director
ChuckN's picture

Great campaign.

Activity Score 137
patoche's picture

Mmmm, ok... Thank you Charlie Kaufman:

Activity Score 2
Creative Director
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