With new preventive treatments now available for migraine, a unique approach was required to cut through a category full of clichés and get patients to demand more from their specialists. So for the first time, migraine is depicted as a dark, creeping, amorphous monster stalking people who are trying to go about their daily lives – all inspired by the descriptions given by migraine patients themselves. The message however is positive; the patients are no longer being controlled by this debilitating disease. Finally it’s possible to Tame Your Migraine.
Film advertisement created by Havas Lynx, United Kingdom for Novartis, within the category: Pharmaceutical.