The more we grow up, the less time we spent with our grandmothers. We are constantly in touch with our friends but we visit grandma more than rarely. For Nova Brasilia a brand that is usually recognized as "grandmas' coffee" busy schedules and a lot of party can’t be a solid excuse for not going to see your granny. So in order to engage younger generations with this emotional issue we added a dash of fun to it. We transformed one of the iconic Bulgarian singles into an Ode of the grannies that wait for their grandchildren to just come and have a cup of coffee with them. The song was performed and played by real grannies who made quite the surprise for their grandchildren.
No grannies were harmed during the shooting of this video. A lot of coffee was spilled.
Film advertisement created by Saatchi & Saatchi, Bulgaria for Nova Brasilia, within the category: Non-Alcoholic Drinks.
Group Creative Director: Konstantin Trendafilov
Group Strategy Director: Kristina Petrova
Creative Director: Petya Savova
Copywriters: Svetlana Stoyanova, Vladimir Dimitrov
Art Director: Yoana Atanasova
Client Service Director: Svetoslava Dinovska
Account Manager: Julieta Jeleva
Production Company: Saatchi&Saatchi Sofia
Producer: Elia Petrova
Director: Demetry Vasilev
DoP: Dimitar Nedelchev
Sound: Erol Ibrahimov