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Agency Network: 
Published/Aired: 
November 2014

Description

Film advertisement created by WCRS, United Kingdom for Notonthehighstreet.com, within the category: Retail Services.

Advertising Agency: WCRS, UK
Creative Director: Chris Ringsell
Creatives: Katy Hopkins, Steve Hawthorne
Agency Producers: Louise Bonnar, Alex Honnor
Account Handling: Emma Marsland, Kevin Smith
Planning: Elisa Edmonds
Media Agency: M2M
Production Company: Blink
Director: Jonathan Herman
Producer: Georgina Fillmore
Editor: Tim Thornton-Allan / Marshall Street Editors
Post-Production: Hani AlYousif / Filament
Audio: Mike Bamford / String and Tins
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Highest Rated

damnson's picture

Zzzz

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

Joe Wang's picture

I have been to this website: notonthehighstreet.com before in order to find some special gifts for my friend’s birthday. Even though I’m an international student, I have experienced some Christmas holidays with my host family. I saw the preparations that they do for the charismas: Christmas trees, decorations, family dinner, and gifts. People love doing these at the end of every year even though they are using the same decorations or preparing the same dinner. When I see this video, it convinces me that we can give some changes to have a special and non-ordinary Christmas. give a personalized necklace as a gift, have a special family picture and a personalized decoration angel. When I go to the website, all these products are displayed at the front page and I want to click in to get more information about them. We see lots of video ads focus on one product to draw attention to other related products, and some video ads focus on one central idea instead of products. I think the using of those products from the front page of notonthehighstreet.com is a very clever idea. People will be more interested in those products while they are perfectly inserted to short stories in the video.

Joe Wang
Activity Score 2
damnson's picture

Zzzz

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

kleenex's picture

Another boring ad.

kleenex
Activity Score 58742
Web Designer/Developer
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