An organization which fights for the end of privacy in the name of security and controls the lives of its members. This is the starting point for the newest film starring Tom Hanks and Emma Watson. The Circle is distributed in Portugal by NOS Audiovisuais. For its release, the advertising agency Social Animals created a 360º campaign. This activation raises a lot of questions that are being discussed nowadays - privacy and control in social media, so it was a way of opening a dialogue about this particular matter that doesn’t just happen in the fictional world, but we can also see it happening in our world.
Film advertisement created by Social Animals, Portugal for Nos Audiovisuais, within the category: Media.
Creative Director / Copywriter: João Pedro Batista
Creative Supervisor / Filmmaker: Tiago Eleutério
Art Director: Miguel Gil
Motion Graphics: Miguel Béco, Mariana Lamas
Cameraman: Manuel Casanova
Strategy Director: Filipa Maurício
Account Director: Gonçalo Cardoso
Account Manager: Susana Raposo
Media Director: Gustavo Gonzalez
Additional credits: Inês Caramelo, Inês Gervásio