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It's never to late to help someone on the right track

Agency Network: 
Published/Aired: 
November 2011

Description

Film advertisement created by TRY, Norway for Norwegian Directorate for Children, within the category: Public Interest, NGO.

Caption

It's never to late to help someone on the right track
We need more foster families to youths between the ages of 15 and 17

Advertising Agency: Try/Apt, Oslo, Norway
Art Director: Markus Lind
Copywriter: Odd-Inge Torrissen
Illustrator: Christina Magnussen
Motion Director: Magne Hage
Sound: Plan8
Acount Manager: Knut Bjørgen
Project Managers: Lisa Canneaux, Silvia Morán Kjølstad
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khronos's picture

that is brilliant !!! bravo !!

khronos
Activity Score 996
Copywriter
Reem21's picture

Good work

Reem21
Activity Score 31
Art Director
ComicAdGuy's picture

Edit people, EDIT. Boring.

ComicAdGuy
Activity Score 6
Copywriter
Hadrons's picture

love the timeline concept & the solution for the problem that was quite salient.

Hadrons
Activity Score 6064

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

andylefty's picture

I like it.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
Billoughsby's picture

Ubit hubas mube
wubeepubing ubovuber
muby crubayubon bubox,
Ubi tubell yubou.

Billoughsby
Activity Score 5154
Art Director |

That's it.

kleenex's picture

I thought the direction was good.

kleenex
Activity Score 58721
Web Designer/Developer
Wordfruit's picture

I think this is part way to a good idea but I don't see it really hitting the nail.

Wordfruit
Activity Score 1023
jackblack's picture

A timeline with an animation to help tell the story. Nothing, absolutely nothing new here. Sorry.

jackblack
Activity Score 2362
Art Director
iambusy's picture

its not much impactful...nicely done though

iambusy
Activity Score 2219
Copywriter |

busy.

sintra's picture

okay , nothing new.

sintra
Activity Score 699
Administrative
Lazarus's picture

Illustrate a new idea. That would be good.

Lazarus
Activity Score 1536
Creative Director
simonds08's picture

I like it

simonds08
Activity Score 598
sandipkayal's picture

Great.......just great.

sandipkayal
Activity Score 274
Art Director at LOWE LINTAS |

a CREATIVE drop

baraguzzy's picture

GREAT!!! :D

baraguzzy
Activity Score 75
chathura's picture

Super, brilliant

chathura
Activity Score 2
Graphic Designer at .
ashan's picture

Nice. I strongly believe when the correcction is made to the drawing (at about 1:24) the music should not also change so quickly. It gives it away, before you have had time to digest the change fully in your head. Maybe have the music fade out into silence for a few seconds and then rise. Again. I also believe that "it's never too late to change" is a good idea, especially since it's backed up by a plan of action here "be a foster parent". All the best!

ashan
Activity Score 70
Copywriter at Phoenix Ogilvy |

Whatever you do, work at it with all your heart, as working for the Lord, not for men Colossians 3-23

Rayn's picture

Good story =)

Rayn
Activity Score 14
Rita Ashra's picture

beautiful message in 2 minutes

Rita Ashra
Activity Score 4
Graphic Designer at zapak.com
angeyates's picture

great great work!!

angeyates
Activity Score 127
Graphic Designer at Madison Communications Pvt. Ltd.
certaintly's picture

i reaaaaaally thought that when the older man's hand went over/grabbed the younger girl's hand, that it was gonna be a rape ad.

Like "ok, stop drawing.. time for daddy"

certaintly
Activity Score 3988
elliot's picture

Really compelling

elliot
Activity Score 42
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