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Common Sense Airline, Reason #18 - Cafeteria

Campaign
Agency Network: 
Published/Aired: 
April 2013

Also From This Campaign 2

Description

Norwegian = Common sense airline. Cheap prices are common sense when you are buying. And it makes sense to not pay for something if you don't want it. It is common sense to get away from bad weather. Flying with new airplanes makes more sense than flying with old ones. Low fuel consumption is also common sense. So we figured our new client Norwegian is not a budget airline, it is a common sense airline. Then we launched this "new category of airlines" publishing a whole list of common sense reasons with a series of these TV commercials and with a bunch of online actions.

Film advertisement created by 358, Finland for Norwegian, within the category: Transport.

Advertising Agency: 358, Helsinki, Finland
Creative Director: Antero Jokinen
Copywriter: Taro Korhonen
Art Director: Antero Jokinen
Strategist: Daniel Goodall
Agency producer: Elina Fredén
Client Team Directors: Minna Kaitala, Kimmo Tupala
Director: Ragnar Jansson / Otto film
Producer: Risto Nikkilä / Otto film
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Highest Rated

morse's picture

Little confusing, but I get it.

morse
Activity Score 18121
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

morse's picture

Little confusing, but I get it.

morse
Activity Score 18121
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Tero Ylitalo's picture

LOL @ 358 euros.

Tero Ylitalo
Activity Score 628
Planner at Zeeland
kleenex's picture

I like the concept. I think the other ad is better.

kleenex
Activity Score 58645
Web Designer/Developer
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