In the launch film for the new brand, we follow a family where digitalisation serves a slightly unusual function, strengthening the bond between sister and brother. The sister in the film is not be able to share the experiences in her treehouse with her disabled little brother, but through technology she finds a way to invite him into her world.
Film advertisement created by Forsman & Bodenfors, Denmark for Norlys, within the categories: Electronics, Technology, House, Garden, Industrial, Agriculture.
Account director: Greger Andersson
Account manager: Helen Johansson
Art Director: Karl Risenfors, Mattias Berg
Copywriter: Pontus Caresten
Designer: Christian Sundén
Agency producer: Anna Junker Lundin
Brand Strategy and visual identity: Happy F&B
Production company: Bacon
Director: Martin de Thurah
D.O.P: Kasper Tuxen
Executive producer: Mette Jermin
Music & Sound Design: Ballad
Media agency: Orchestra
PR agency: Verizon