Hands On
Description
Film advertisement created by Wieden + Kennedy, United Kingdom for Nokia, within the category: Electronics, Technology.
Creative Directors: Laurence Thomson, Rob Doubal
Agency Producer: Samara Zagnoiev
Production Company: Stink
Executive Producer: Blake Powell
Producer: Louise Gagen
Director: Martin Krejci
DoP: Stepan Kucera
Editor: Filip Malasek @ Robota
Post Production: Framestore, London
great idea!
I think Greenpeace will block Nokia's headquarters for that hamster powered phone charger and hang up banners but I thought it was funny.
Im always expecting to see something different from W+K, :)
Unlike the latest ad for that Honda hatchback car, I think this one is more inspiring.
Great work. You can feel that this agency works for ideas and this is what our business is about. (take example on that dear ad industry!)
Simple ideas are the best !
Sorry, but I'll take iphone & android ads anytime over this.
Agree... this could be an ad for any phone... great edition and sound btw
Art for art's sake in my opinion. Yes, inspiring, catchy, has a humor that is slowly becoming typical for W+K..
The idea itself (on the chalk board) was a very good one, but I think the execution went off.
Firstly I don't want technology I will hack into crazy stunts. The world is going in a direction where we can all be lazy and stupid and our devices so simple and amazing that even we can do cool stuff with them. Advanced does not mean complex, it means simple in the XXI.-th century.
I applaud the choice of music.. kicks it up a notch.
Eh. Boil it down and this is just like a McD's ad: Be one of the cool people simply by using our brand. Tired old aspirational BS. Are people really that stupid? I submit people patronize these brands in spite of or oblivious to, and not because of, their ads. --Stick a latrine on every corner, and it will be used, sans genius marketing program.
That's it.
Proof that technology can tell a communication story better than creative.
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