Published/Aired: 
August 2011

Description

'Gulp' is a short film created by Sumo Science at Aardman, depicting a fisherman going about his daily catch. Shot on location at Pendine Beach in South Wales, every frame of this stop-motion animation was shot using a Nokia N8, with its 12 megapixel camera and Carl Zeiss optics. The film has broken a world record for the 'largest stop-motion animation set', with the largest scene stretching over 11,000 square feet.

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abake's picture

I really don't understand Nokia's strategic approach. Maybe I'm not the target, but why should I care that I can do a lavish animated short film with my frigging cell phone? I mean, does anybody really care?
And none of the stories themselves have yet really moved me in any way. They all end up being pretty flat artistic exercises.
Nothing I've seen from Nokia in this campaign has moved me to even consider them as an option in the smart phones category. To me this is an epic fail from the business point of view.

abake
Activity Score 1262
RMG Connect Colombia
Hammad S's picture

I'd have to disagree with you. To me this is a great move. If you notice many ppl like to be very creative and things on their own, esp with a cellphone! Even professional photography has been taken over by amateurs jsut by using their "little things". Photography is one example, there are a myriad of others. I really got attracted to this bcuz I'd say I'm part of the target market...and I really want to see how this was done.

Hammad S
Activity Score 484
ClickAndRun's picture

Impressive

ClickAndRun
Activity Score 48
Montreal
kleenex's picture

nice.

kleenex
Activity Score 57719
Web Designer/Developer
kleenex's picture

nice.

kleenex
Activity Score 57719
Web Designer/Developer
Geimima's picture

"the world's largest stop-motion animation" has done by nokia n8.. i can imagine the technology that nokia has. nice movie..

Geimima
Activity Score 824
Art Director at Trimedia Imaji |

life is a playground

Roger Keynes's picture

Gorgeous.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

Temple's picture

Please somebody ban stop motion ads.

Temple
Activity Score 11341
Creative Director
Nike Diesel's picture

I have to go with ABAKE on this one.
It leaves me with a big Who cares-face and stop motion was an obvious boring choice.

Nike Diesel
Activity Score 13714
Art Director
Asynchrone's picture

Very good animation!

Asynchrone
Activity Score 318
Administrative |

http://inet-reklama.su/

Vicente's picture

Cobb wasn't dreaming all along.

Vicente
Activity Score 24
Copywriter at home sweet home
thedesignaddict's picture

It's nicely executed, but I wish the story was relevant to the product. As is, it's only gonna get 7/10.

thedesignaddict
Activity Score 5403
Art Director at Freelance
fotdot's picture

This is a great one.

fotdot
Activity Score 673
Creative Director
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