Leading children’s charity Noah’s Ark Children’s Hospice has launched its most ambitious fundraising campaign to date, created, directed and produced by integrated content agency The 10 Group. The 36 hour campaign pledges to raise over 2 million pounds to triple the number of children coming through the hospice’s doors and continue the essential work of its specialist nurses.
The film follows Hayley, who heads up nursing care at the hospice, as she reflects upon the past eighteen months and the particular challenges that the pandemic has created for the families of seriously unwell babies and children. Driving over 100 miles a day, Hayley recalls, she has led the care team supporting over 370 seriously unwell babies and children, and helped 30 families say a final goodbye to their children.
Film advertisement created by The 10 Group, United Kingdom for Noah's Ark Children's Hospice, within the category: Public Interest, NGO.