Today many men use their bodies as a canvas. It’s a way to express yourself and show who you are. This can’t be disturbed by all-over body hair or rashes after shaving. Thanks to NIVEA Men the new art of body shaving is fun, hassle-free and without skin irritation.
The campaign is based on the fact that 74% of Swedish men regularly or occasionally remove body hair. 42% of Swedish men (age 18-55) have a tattoo.
That makes Swedes the most tattooed people in the world.
Film advertisement created by FCB, Sweden for Nivea, within the category: Health.
Creative Director: Magnus Fältman
Art Director: Ellen Ström
Copywriter: Viktor Olsson
Designers: Andreas Ekedahl, Alexander Hedström, Ellinor Sahlström
Director Motion Graphics: Andreas Szegö
Nordic Account Director: Johanna Byström
Account Manager: Alexandra Jaccopucci
Production Company: Brikk, Bsmart, TWOFATBOYS
Media Agency: Wavemaker
Nordic Lead: Susanna Idman
Client Director: Leif Janderhof
Client Manger: Elle Östlund
Digital Manager: Philippa Tuvesson
AVM Managers: Sara Rothman, Julia Gabrielsson
Print / OOH Director: Anna-Karin Ström
PR: Prat PR, Porter Novelli
Account Director: Sara Emanuelsson