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Noodles slurping noise canceling folk "OTOHIKO"

Agency Network: 
Published/Aired: 
October 2017

Description

Do you know an international issue "Noodle Harassment"? People say that the slurping noise Japanese people make when they eat noodles makes people from abroad uncomfortable. Nissin, the manufacturers of Cup Noodles, challenged the resolution of this international problem. Finally they succeeded in developing the fork "OTOHIKO" equipped with a mechanism to camouflage noodle sipping sound, inspired by TOTO "The Sound Princess" also known as "OTOHIME" (Reference: https://goo.gl/zk3ExF)

Film advertisement created by Dentsu, Japan for Nissin, within the category: Food.

Advertising Agency: Dentsu Inc., Tokyo, Japan
Creative Director: Yusuke Shimazu
Communication Planner: Shunsuke Kaga
Art Director: Yuko Katsumata
Art Director / Designer: Manabu Ariyoshi
Producers: Hayato Namiki, Naoto Shigemasa
Technical Director: Masashi Ohashi
Device Engineer: Hiroaki Nakai
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halaby87's picture

what

halaby87
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M.Halaby

halaby87's picture

what

halaby87
Activity Score 10502
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M.Halaby

kleenex's picture

This is something we all need.

kleenex
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