Agency Network: 
April 2011


Executive Director of Integrated Production: Richard O’Neill

Film advertisement created by TBWA, United States for Nissan, within the category: Automotive.

Advertising Agency: TBWA, USA
Chief Creative Officer: Rob Schwartz
Creative Director: Tito Melega
Associate Creative Directors: John Figone, Garman Yip
Senior Producer: Elizabeth Giersbrook
Production Company: Anonymous
Content Director: Malcom Venville
Executive Producer: Dave Morrison
Line Producer: Jon Benet
Production Supervisor: Alex Fisch
Assistant Production Supervisor: Frederick Shannon
Director of Photography: Tobais Schiliessler
Art Directors: Peter Kohn, Michelle Schrauwers
Editorial Company: Lost Planet
Editors: Hank Corwin, Saar Klein
Assistant Editor: Chris Kursel
Executive Producer: Gary Ward
Producer: Jaclyn Paris
VFX Company: Brewster Parsons
Executive Producer: Darcy Parsons
Flame Artist: Andrew Eksner
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Prof's picture

Well written

Activity Score 1449
Copywriter |

Quite really.

CrackerJackFlash's picture

very well done.

Activity Score 19604
Creative Director at CrackerJackFlash |

Oblabla's picture

like it

Activity Score 298
copywriting trainee at Reputation/Publicis/Leo Burnett Copenhagen |

Ron Burgundy's picture

beautiful copy

Ron Burgundy
Activity Score 1626
Art Director at Southern California
sirvan's picture

I like this commercial, but the logic behind the copy is flawed. Right now we get the VAST majority of our electricity from COAL. But this copy pretends like the electricity comes from magical little elves.

The "zero dependance on foreign oil" is accurate. But the rest of the copy is a lie.

This is as bad as what the cigarette companies did for decades.

Activity Score 29856


"I love some things, and don't love some other things."

ivan's picture

Correct, zero is not really possible at this point, BUT electric cars only consume 10% of the fossil fuels for the same trip as cars running on gasoline. So electric cars are a huge help in cleaning up the environment.

Creative Director at Ads of the World
bakamono's picture

Agree, 0 is what everyone will get in the next 100 years. This ad is on the right track.

They may consume only 10% but think what will happen if everyone suddenly switched to electric.

Anyway does this ad work emotionally? Yes

Is it misleading? Yes

Mission complete.

Activity Score 998

because therefore it is

Oblabla's picture

i think that if suddenly everyone switch to electric, we would suddenly have a massive reduction on gas emission, which is good.

Activity Score 298
copywriting trainee at Reputation/Publicis/Leo Burnett Copenhagen |

bakamono's picture

where will that electicity come from?

Activity Score 998

because therefore it is

Oblabla's picture

depends on the country but it will definitely reduce the emission if we all turn to electricity.

Activity Score 298
copywriting trainee at Reputation/Publicis/Leo Burnett Copenhagen |

jackmancer2017's picture

Great copy, love it. "Zero is better then nothing." Really stands out and makes you think. Having said that, no, I don't mean as if it's a live-changer ;p

Activity Score 6992
Copywriter at Editor/Student
JeffP's picture

I give it one zero

Activity Score 810
Marketing Manager at TomTom
John Deer's picture

Wow that's good

John Deer
Activity Score 62
jac12345's picture

Nice copy. Well put together visuals.

Activity Score 20
Carlos Aledo's picture

Great concept and visual execution. Well written

Carlos Aledo
Activity Score 63
Frelancer photographer, illustrator and designer |

rephlex's picture

another commercial using circles? that`s recycling!

zero is better then nothing = good copy

Activity Score 64
Creative Director |


Bacon Face's picture

voiceover by iron man

Bacon Face
Activity Score 107
jagadeesh's picture

brilliantly done.

Activity Score 743
bi_sign's picture

Cool !!!

Activity Score 262
Art Director
Draper's picture

Pretty much the same concept:

It's not a 0 but a three... but.....

Nice commercial nevertheless.

Activity Score 183
Creative Director
Magood's picture

Pretty good:)

Activity Score 125
kalpesh78's picture


Activity Score 2578
Chief Creative Officer at Uniqish Brand Creche |

ideas....30 minutes nahi toh free.

tebbear's picture

just beautiful

Activity Score 59
Marketing Manager
ishiboy's picture


Activity Score 497
Creative Director at Mumbai, India
Temple's picture

One would expect more from a Nissan agency.One can recall this multiple zero thing, but much more originally, done with squares, for VW. Nice copy however, although a bit jesuitic.

Activity Score 11339
Creative Director
notanugget's picture


Activity Score 135
sajaanid's picture

pretty good copy but honestly, ugliest car ever.

Activity Score 17
Mr. Green's picture


Mr. Green
Activity Score 114
Art Director at Porco Preto advertising
Glut's picture

@ that´s right temple

Activity Score 3935
Public Relations at Glut. Ideas Boutique.
theboylostinwonderland's picture

''zero is better than nothing'' excellent idea.

Activity Score 35
brendansparrow's picture

Really well done, great copy.

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