The Briefcase

Agency Network: 
January 2014


For Nissan Rogue, an ordinary drive is anything but ordinary. See what happens when an average Uber ride turns into the ride of a lifetime with many unexpected twists and turns. The chase begins when the driver inherits a briefcase from a motorcyclist making a puzzling drop off at a stop light. Then the race is on. See the ride here: and discover what's inside the briefcase. It could be yours!

Film advertisement created by TBWA, United States for Nissan, within the category: Automotive.

Advertising Agency: TBWA\Chiat\Day LA, USA
Global Creative President: Rob Schwartz
Chief Creative Officer: John Norman
Executive Creative Director: Stephen Butler
Creative Directors: Tito Melega, Karl Dunn
Senior Copywriter: Nick Ciffone
Senior Art Director: Dave Estrada
Managing Director: Peter Bracegirdle
Account Directors: Bonnie Schwartz, Craig Werwa
Management Supervisor: Jeanann Grubbs, Kim Harris
Assistant Account Executive: Kayla Sanderson
Planning Director: Oke Mueller
Senior Digital Strategist: Kyle Luhr
Director of Product Strategy: Joel Weeks
Senior Product Strategists: Andy Galvin, Mark McNaul
Director of Digital Production: Peter Bassett
Executive Digital Producer: Brian Jarmon
Executive Business Affairs Manager: Robin Rossi
Production company: Independent Media
Director: Simon Crane
Executive Producer: Susanne Preissler
DP: Mauro Fiore
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kleenex's picture

Nice for a contest.

Activity Score 58777
Web Designer/Developer
cognitive's picture

Wow that was awesome even if not real. And what an insanely click-worthy call to action at the end.

Activity Score 181
Producer/Director at Austin, Texas |

Huub's picture

Most ads are dramatic. We want them to be traumatic. ;)

Activity Score 248
Art Director at Willem De Kooning Academie
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