To demonstrate how the technology available in the Nissan Qashqai can be truly useful and reliable, we told the story of a dad summonsed in the middle of the night to pick up his daughter, a situation that many can be ‘tagged’ in — whether the parent or the teenager. ‘ProPILOT’ fulfils its role, keeping the tired dad safe and sound while 'rescuing' his daughter after a heartbreaking night out.
Film advertisement created by Publicis, France for Nissan, within the category: Automotive.
Creative Director: Claudio Vieira
Creatives: Greg Aldous, Urtzi Iñurrita Artola
Agency Producer: Estelle Diot
Client Service Director: Andrew McMeekan
Account Director: Kelli-Carolin Parkja
Project Managers: Pierre-Edouard Vidal, Pauline Esnavant
Production Company: Prodigious
Directors: Storm & Hansen
DoP: Callan Green
Film Producer: Charles Petit
Line Producer: Thibaud Garron
Post-Producer: Jean-Philippe Tapia
Music Producer: Sidney Guillen / Prodigious
Music: Make It Better, Hugo Laboulandine / Lost Tapes Music Publishing