Drawn at First Sight

Agency Network: 
December 2016


Drawn at First Sight is an artistic collaboration between the new Nissan Micra and artist Stephen Wiltshire, created with Google Tilt Brush. Stephen was given only 60 seconds to memorize the new Micra and was then challenged to draw it in virtual reality, a tool he’d never used before.

Film advertisement created by Digitas, France for Nissan, within the category: Automotive.

Advertising Agency: DigitasLBi, Paris, France
Creative Director: Claudio Vieira
Creatives: Eleanor Howe, Lina Benmansour
Producer: Benoit Duchemin
Production Company: Acne Paris
Directors: Anders Jedenfors, Torbjorn Martin
Post Production: Nightshift
Track Author / Compositor: Philip Ekstrom
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kleenex's picture

cool concept.

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