Agency Network: 
October 2012


Film advertisement created by McCann, United States for Nikon, within the category: Electronics, Technology.

Advertising Agency: McCann NY, USA
Chief Creative Officers: Sean Bryan, Tom Murphy
Group Creative Directors: Larry Platt, Tom Sullivan
Creative Director / Copywriter: Alon Seifert
Creative Director / Art Director: Tracey Smith
Executive Producer: Kathy Love
Sr. Producer: Alexis Mead
Director: Speck Gordon
Production company: Furlined
Editor: Chris Franklin / Big Sky
Group Management Dir: Kevin Scher
Management Supervisor: Dana McCullough
Account Supervisor: Dani Rey
AE: Augustina Marcos
AAE: Kinal Shah
Group Strategy Partner: Julianna Katrancha
Assoc Strategy Planner: Anthony Perez
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DesignDine's picture

Nikon is so concerned about their brand now-a-days. I can certainly feel that in this ad.

Activity Score 1313
Art Director at UK |

kleenex's picture

I like the ad.

Activity Score 58777
Web Designer/Developer
jmills25's picture

great way to incorporate the way social media has changed photography. I really enjoyed this spot and felt as if it really gave emotional appeal to the product. Good Job nikon.

Activity Score 12
Temple's picture

Decent. The "guys! sorry!" part elevated it.

Activity Score 11339
Creative Director
CommandZ's picture

To me it's just ok, but then I'm suffering from Ashton fatigue.

Activity Score 2515
Creative Director
Nike Diesel's picture

Absolutely great work, and what jmills25 wrote.

Nike Diesel
Activity Score 13708
Art Director
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