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RicardoOliveira1987's picture

Good concept, good finale... not brilliant though and certainly not the best work we've seen so far from Nike

RicardoOliveira1987
Activity Score 65
Other at CBSInteractive |

Blog: webfreshquinhas.posterous.com
Twitter: RSPOliveira

Asynchrone's picture

It will be better, if one of the zombies (with Nike) will always run faster than others and catched all victums >___<

Asynchrone
Activity Score 318
Administrative |

http://inet-reklama.su/

Guest's picture
Guest
Guest's picture

Is this a copy?
Or nike taked the idea with permision?

Guest
Wordnerd's picture

I think you could rather call this student work a copy of this:
http://www.youtube.com/watch?v=GX-QhoihLeI

I don't thought ;) just wanted to show nike did stuff in that 'genre' years ago.

Wordnerd
Activity Score 6690
Copywriter
ad shark's picture

is this scam or what?
the idea is not that good and the crafting is worst.
agency?

ad shark
Activity Score 186
JeffP's picture

The end is good and could have been the catalyst for a great ad, but the zombies killed it.

JeffP
Activity Score 810
Marketing Manager at TomTom
shortafella's picture

good one! the idea is simple and nice. respect

shortafella
Activity Score 1063
Copywriter at GRAFFITI BBDO |

http://www.behance.net/shortafella

Guest's picture

How made the music? It's great!

Guest
rehpani's picture

LA IDEA ES MUY BUENA PERO
POR QUÉ SE PONE LOS ZAPATOS DESAMARRADOS???
OSEA ES MEJOR CORRER SIN ZAPATOS QUE CON ZAPATOS DESAMARRADOS

rehpani
Activity Score 308
Etorres Publicidad/ITSU
Guest's picture

Bad Idea, bad film, bad concept, bad end. Nobody sleep with the shoes, its false. Its predictable

Guest
Guest's picture
Guest
Guest's picture

HAHAHAAH!!!! i bursted out laughing at the end even though i KNEW it was gunna end that way!

Guest
Guest's picture

"nobody sleep with the shoes" no way you just said that... of course no one does, that's the point. I believe this was made in 2008, but it is just a project made by the director with some students. I know because I was one of them. I think it's good, music is great.

Guest
kholm's picture

The first minute is really hard to watch. Love the ending. They apparently they felt the need to expanded on their "because the fatties get eaten first" campaign: http://bit.ly/gNv5IA

kholm
Activity Score 69
Freelance Consulting |

http://kholm.posterous.com/

Guest's picture

Great!!

Guest
Marlus Lau's picture

Cool!

Marlus Lau
Activity Score 1808
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
morse's picture

It's pretty cool how the hero is comforted from his nightmares by his Nikes. :)

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

backwork's picture

like the ending ,so funning.

backwork
Activity Score 6
Guest's picture

The idea is funny. It has been used before by Nike. But the associating image of the brand (nightmare perhaps?) is not that impressive. I understand the idea of assuring touch, but no one wants to buy stuff that reminds him of nightmare. Watch out for the fear factor.

Guest
Guest's picture

Shoody execution.

Guest
dadada's picture

ok, average+

dadada
Activity Score 1720
Art Director |

Everybody is creative, be yourself.

chennoah's picture

good idea very good music didnt like the way they shoot it

chennoah
Activity Score 4
Marketing Manager
Robwanali's picture

awesome work.

Robwanali
Activity Score 132
Creative Director at Insight Media |

love what you do and do what you love

Sdb's picture

What Nike wanted to say is clearly understandable..

Sdb
Activity Score 1362
Copywriter at Working as an intern with O & M, Kolkata for 6 months
Sdb's picture

What Nike wanted to convey is clear..

Sdb
Activity Score 1362
Copywriter at Working as an intern with O & M, Kolkata for 6 months
SomeDude's picture

Fun. Don't over analyze it.

SomeDude
Activity Score 53
Copywriter
GustavinJD's picture

Amazing!!!......Great idea and simple

GustavinJD
Activity Score 8
UCG
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