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Write the future

Agency Network: 
Published/Aired: 
May 2010
Like
47
Views
984

Description

The epic three-minute “Write the Future” film takes people on a journey that dramatically captures that one moment when headlines are written from a single pass, or one strike can bring a nation eternal happiness, while bringing others to their knees. Some of the world’s best players, including Cristiano Ronaldo, Didier Drogba, Wayne Rooney, Fabio Cannavaro, Franck Ribery, Andres Iniesta, Cesc Fabregas, Theo Walcott, Patrice Evra, Gerard Pique, Ronaldinho, Landon Donovan, Tim Howard and Thiago Silva, are featured. Special guest cameos are made by tennis legend Roger Federer and basketball superstar Kobe Bryant. Homer Simpson completes the star-studded cast of appearances. The film will be shown on TV for the first time on May 22nd during the European Club Final.

Production Company: Independent London

Music: Artist / Title: Hocus Pocus By Focus

Film advertisement created by Wieden + Kennedy, United States for Nike, within the category: Fashion.

Advertising Agency: W+K London, UK & W+K Armsterdam, The Netherlands
Executive Creative Director: Jeff Kling
Creative Directors: Mark Bernath, Eric Quennoy
Art Directors: Stuart Harkness, Freddie Powell
Copywriters: Stuart Harkness, Freddie Powell
Agency Producers: Erik Verheijen/Elissa Singstock/Olivier Klonhammer
Advertiser's Supervisors: Enrico Balleri/Todd Pendleton/Colin Leary
Planners: Dan Hill/Graeme Douglas
Account Managers: Gene Willis, Jordi Pont, David Anson, Marco Palermo
Account Supervisor: Lee Newman
Director: Alejandro Gonzalez Inarritu
Producers: Jani Guest, Richard Packer, Dave Morrison
Editors: Rich Orrick, Ben Jordan, Stephen Mirrione
Sound Design / Arrangement: Phaze Uk
Music Remix: Massive Music Amsterdam
Sound Design: Raja Sehgal / Phaze Uk / Grand Central Studios
VFX: The Mill
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esia's picture

good.

esia
Activity Score 239
Creative Director at BBDO Berlin |

Let’s do something great together.

Blaz's picture

Fanstastic.
This is not an ad.
This is a show.
Thanks Nike, I had a great time.

Blaz
Activity Score 69

T

Hiperion's picture

Sweet anarchy
Good work, guys!!!

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
Guest's picture

OMG!!!

Guest
miko1aj's picture

Iñarritu? Fantastic and epic ad. I don't like creating hero-gods out of this guys, but THIS is absolutely amazing piece of ad art.

miko1aj
Activity Score 3086
raavigeorgian's picture

great is an understatement...good job

raavigeorgian
Activity Score 2444
Art Director at New Delhi
pez's picture

Wieden+Kennedy+Nike+Alejandro G. Iñarritu= Great time!

pez
Activity Score 1804
Creative Director
Guest's picture

Erm - what's so good about this?

Guest
Guest's picture

Don't worry dude, I think you entered this website by mistake.

Guest
Guest's picture

what isn't good about this?

Guest
Guest's picture

Outstanding, great humor, well shot. Very good all round

Guest
Guest's picture

unbelievably fantastic

Guest
Layne's picture

Ronaldo, Rooney, Drogba... It's like a who's who of the biggest w*nkers in football.
I'll stick to Adidas.;-)

Layne
Activity Score 25
Copywriter
Guest's picture

good job

Guest
capywriter's picture

This is so awesome. Obviously selected as today's finest ad!

capywriter
Activity Score 5512
Copywriter at Freelance
Meshrum's picture

Superb!
Sir Wayne Rooney ;)

Meshrum
Activity Score 281
Copywriter
Local Hero's picture

This goes into my all time top 10.

Local Hero
Activity Score 15
jackmancer2017's picture

Amazing amazing. Only feel the Simpson part kinda breaks it but this is soo cool. Nike's done it again!\

jackmancer2017
LeeHarvey's picture

Are you nuts? Homer Simpson lifts it into outer space! RonalDOH!!!

LeeHarvey
Activity Score 3045
Creative Director
Wordnerd's picture

dammit. there was more than one genius involved in this

Wordnerd
Activity Score 6692
Copywriter
Alp Arslan's picture

very very good...

Alp Arslan
Activity Score 33
Art Director
LeeHarvey's picture

Aaaaaaaaaaaaaaaaaaaaaaaaaaaawesome! What a pity though Ronaldinho isn't in the Brazilian selection... And I wonder what Adidas will do now, they've got Messi!

LeeHarvey
Activity Score 3045
Creative Director
capywriter's picture
capywriter
Activity Score 5512
Copywriter at Freelance
LeeHarvey's picture

Thanks Capy! So now it's obvious; Nike blows Adidas away this time.

Homer Simpson: "RonalDOH!"

Brilliant.

LeeHarvey
Activity Score 3045
Creative Director
hufflepoff's picture

This is fantastic! ronal-DOH! LUHG

hufflepoff
Activity Score 430
Art Director at shwing
TROILO's picture

GREAT. also the subliminal nikelogo at the beginning...

TROILO
Activity Score 3
Creative Director at milan |

TROILO

Guest's picture

Just... great.

Guest
talkingisfree's picture

Incredible!!!!!!!!!!!!!!

talkingisfree
Activity Score 2712
Art Director
zenshoker's picture

DEMASIADO CHEVERE!!!!
esta increible... las tomas, la direccion de arte, ufff.. esta muy muy bueno

zenshoker
Activity Score 29
Graphic Designer at Mayo Draft FCB, Peru
Guest's picture

Ronaldinho is not involve for World Cup 2010, man

Guest
zr0luee's picture

LOVE THIS AD!!! Best one yet from NIKE. VIVA EL FUTBOL!!!!

zr0luee
Activity Score 3
Administrative
Guest's picture

I want to go out and buy some Nike clothes now, what and ad, W&K never let me down. AWSOME!!!

Guest
Guest's picture

Zajebiste!

Guest
Quinner's picture

Amazing. Loved all the little touches like all the baby Wayne's. Best World Cup ad ever.

Quinner
Activity Score 48
General Manager
brandingworthspreading's picture

I hate Ronaldo, I adore the ad. Amazing as always. Nike is just AMAZING. Great rationale.

brandingworthsp...
Activity Score 648
Copywriter at brandingworthspreading.com |

Blog | Twitter

Hibon's picture

"brandingworthspreading..... I hate people that hate's other people."
This is great work... Nike is on the move for the WC

Hibon
Activity Score 3734

Simple ideas are the best !

Marlus Lau's picture

Superb! Just that!

Marlus Lau
Activity Score 1808
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
elmex's picture

best world cup tv spot so far.
very nice. love it

elmex
Activity Score 12
Art Director
lucas79's picture

buenisimo

lucas79
Activity Score 50

Lucas Advertising

uncleslam's picture

great ad, beautifully shot too

uncleslam
Activity Score 28
Web Designer/Developer
creaturetivity's picture

Best spot of the year so far

creaturetivity
Activity Score 9
Art Director
Kateter's picture

brilliant.

they smashed Adidas to pieces.

Kateter
Activity Score 2029
Copywriter
Guest's picture

Believe me... I love the concept. And the execution is more than great. But this commercial is completely exchangeable. Would you say the same about Nike if there was a Adidas logo to claim this masterpiece?

Guest
Kateter's picture

yes.

what's your point?

Kateter
Activity Score 2029
Copywriter
Guest's picture

The point is that this tells nothing about the brand. They take big names in soccer and use them to create their one image. Every brand could have made this film, if they had the same budget as Nike...

Guest
Guest's picture

That doesn't make any sense at all. You replace the ad with Adidas, I'd still love it, keep it puma, I'd still love it. Nike is beyond an USP. Their biggest USP is their Creativity. You can take big names in FOOTBALL and make a very shoddy ad, I can give you millions and you could make a shoddy ad. But this is just brilliant stuff.

Guest
LeeHarvey's picture

Very well put, dear guest! Comment of the day.

LeeHarvey
Activity Score 3045
Creative Director
Temple's picture

Ok. In every world cup we get 3 minute ads featuring football players doing tricks etc etc. And they are such a bore. I almost wish they were banned.

Until this.

This is not World Cup material. This is Cannes Grand Prix material, and if they do not win it, it will be because of the american judges' lack of understanding of football.

Actually, this is more than Cannes Grand Prix material. It will make it into popular culture.

For the people behind this: you made us proud of you and jealous at you.

Temple
Activity Score 11341
Creative Director
workofpete's picture

I'm a soccer player and I have fun to watch it a lots.

workofpete
Activity Score 12
Kateter's picture

what's that got to do with you being a soccer player?

Kateter
Activity Score 2029
Copywriter
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