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The Roger Effect”

Agency Network: 
Published/Aired: 
July 2017

Description

Film advertisement created by Wieden + Kennedy, United States for Nike, within the category: Sports.

Advertising Agency: Wieden + Kennedy, USA
Art Director: Bertrand Fleuret
Copywriter: Jeff Salomonsson
Creative Directors, Global: Alberto Ponte, Ryan O’Rourke
Integrated Production Director: Matt Hunnicutt
Senior Integrated Producer: Shelley Eisner
Production Company: MJZ
Director: Craig Gillespie
EP: Emma Wilcockson
DP: Greig Fraser
Production Designer: Nacho Guerrero
Editorial Company: Exile
Editor: Eric Zumbrunnen
EP: Carol Lynn Weaver
Producer: Brittany Carson
VFX Company: a52
VFX Supervisor / Lead 2D Artist / Director: Patrick Murphy
Head of Production: Kim Nagel Cristensen
Producer: Michael Steinmann
Post Production Company: Company 3
Colorist: Stefan Sonnenfeld
Producer: Katie Andrews
Sound Design Company: Trinitite Studios
Sound Designer: Brian Emrich
Audio Post Company: Eleven
Mixer: Jeff Payne
Assistant Mixer: Jordan Meltzer
EP: Melissa Elston
Producer: Maddee Bonniot
Music Supervision: Pivot Audio
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Highest Rated

sparkplug's picture

Kleenex, i think you are a total waste. This is a great commercial with a lovely insight. Why are you even on this site? It's a disgrace to have pointless comments like yours, good or bad.
Ivan, please see this waste product to the door. People avoid this site and even avoid posting their work here because of morons like these. Who haven't a slightest clue about advertising.

sparkplug
Activity Score 92
Copywriter
Resale's picture

true insight, well done

Resale
Activity Score 350
kleenex's picture

I thought this was a total waste.

kleenex
Activity Score 56173
Web Designer/Developer
sparkplug's picture

Kleenex, i think you are a total waste. This is a great commercial with a lovely insight. Why are you even on this site? It's a disgrace to have pointless comments like yours, good or bad.
Ivan, please see this waste product to the door. People avoid this site and even avoid posting their work here because of morons like these. Who haven't a slightest clue about advertising.

sparkplug
Activity Score 92
Copywriter
eins-eins-null's picture

Why so angry? Your spot?

1. If someone's ads are on air in national TV, it's ignorant to avoid feedback. So if you are afraid of peoples' reactions, advertising perhaps isn't the best business for you :)
2. I am a big fan of W+Ks Nike commercials, but definitely not of this one. There is no creative gap between insight and story - the insight IS the story. No real creativity. Then the over-acting of nearly everybody. Also poor direction, which serves up one cliché after another. And I even don't like the music, which is completely random - like you wanted to put in "some rock-music".
All in all, the ad is trying way too hard to do everything right. Not bold enough. Not edgy. No character. And that said, 90 seconds is WAY too long.

As said before, W+Ks Nike work is normally world-class. But ESPECIALLY then, criticism should be appreciated.

eins-eins-null
Activity Score 896
Copywriter
ivan's picture

We do ban users who are offending, but we can't really censor people for their opinion. He can have his own. Readers can disregard it if they don't like it.

ivan
Creative Director at Ads of the World
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