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The Next Wave

Agency Network: 
Published/Aired: 
August 2016

Part of Collection

Description

Film advertisement created by Wieden + Kennedy, China for Nike, within the categories: Fashion, Sports.

Advertising Agency: Wieden + Kennedy, Shanghai, China
Executive Creative Director: Yang Yeo
Creative Directors: Terence Leong, Azsa West, Shaun Sundholm
Art Directors: Christian Laniosz, Marc Garreta
Copywriters: TJ Walthall, Liu Wei, Max Pilwat
Director of Integrated Production: Angie Wong
Head of Content: Bernice Wong
Producer: Fang Yuan
Art Producer: Xuan Ong
Planning Director: Paula Bloodworth
Senior Planner: Leon Lin
Digital Strategist: Bill Tang
Business Director: Dino Xu
Associate Account Director: Jim Zhou
Senior Account Executive: Shawn Kai
Project Manager: Nicole Bee
Business Affairs: Jessica Deng, Kathy Zhan
Senior Designer: Patrick Rockwell
Designers: Wendy Yu, Deer CL
Production Manager: Vic Zhang
Digital Imaging Artist: Changqing Lee
FA Artist: Bin Liu
VFX Company: Rodeo FX
VFX Supervisor: André Montambeault
Producer: Daniel Lavoie
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Highest Rated

sacrilegend's picture

Too much of the same thing. Could've been a better :60, if that.

sacrilegend
Activity Score 3394
Copywriter
Reality Check's picture

No, it's not perfect (you can see where it’s going halfway through) but when everything seamlessly blends together – the writing, the art direction, the music, the sports – this is an experience like no other.

Reality Check
Activity Score 2549
halaby87's picture

just ok

halaby87
Activity Score 10472
Marketing Manager |

M.Halaby

kleenex's picture

Solid production value.

kleenex
Activity Score 58633
Web Designer/Developer
shrub's picture

Great direction, but not so special idea.

shrub
Activity Score 128
sacrilegend's picture

Too much of the same thing. Could've been a better :60, if that.

sacrilegend
Activity Score 3394
Copywriter
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