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The Next Wave

Agency Network: 
Published/Aired: 
August 2016

Part of Collection

Description

Film advertisement created by Wieden + Kennedy, China for Nike, within the categories: Fashion, Sports.

Advertising Agency: Wieden + Kennedy, Shanghai, China
Executive Creative Director: Yang Yeo
Creative Directors: Terence Leong, Azsa West, Shaun Sundholm
Art Directors: Christian Laniosz, Marc Garreta
Copywriters: TJ Walthall, Liu Wei, Max Pilwat
Director of Integrated Production: Angie Wong
Head of Content: Bernice Wong
Producer: Fang Yuan
Art Producer: Xuan Ong
Planning Director: Paula Bloodworth
Senior Planner: Leon Lin
Digital Strategist: Bill Tang
Business Director: Dino Xu
Associate Account Director: Jim Zhou
Senior Account Executive: Shawn Kai
Project Manager: Nicole Bee
Business Affairs: Jessica Deng, Kathy Zhan
Senior Designer: Patrick Rockwell
Designers: Wendy Yu, Deer CL
Production Manager: Vic Zhang
Digital Imaging Artist: Changqing Lee
FA Artist: Bin Liu
VFX Company: Rodeo FX
VFX Supervisor: André Montambeault
Producer: Daniel Lavoie
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Highest Rated

sacrilegend's picture

Too much of the same thing. Could've been a better :60, if that.

sacrilegend
Activity Score 3394
Copywriter
Reality Check's picture

No, it's not perfect (you can see where it’s going halfway through) but when everything seamlessly blends together – the writing, the art direction, the music, the sports – this is an experience like no other.

Reality Check
Activity Score 2539
halaby87's picture

just ok

halaby87
Activity Score 10396
kleenex's picture

Solid production value.

kleenex
Activity Score 56173
Web Designer/Developer
shrub's picture

Great direction, but not so special idea.

shrub
Activity Score 128
sacrilegend's picture

Too much of the same thing. Could've been a better :60, if that.

sacrilegend
Activity Score 3394
Copywriter
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