The future is fast

Agency Network: 
Published/Aired: 
December 2015

Description

Film advertisement created by Wieden + Kennedy, United States for Nike, within the category: Fashion.

Advertising Agency: Wieden + Kennedy, Portland, USA
Creative Directors: Ryan O'Rourke, Alberto Ponte
Art Director: Brandon Viney
Copywriter: Edward Harrison
Agency Producer: Chris Capretto
Agency Executive Producer: Matt Hunnicutt
Account team: Corey Woodson
Production Company: Stink
Director: Yann Demange
Executive Producer: Jeff Baron
Sound Design: 750mph
Visual Effects: A52
Editor: Kirk Baxter
Associate Producer: Julie Gursha
Music: Pivot
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Highest Rated

work and copy's picture

"You'll see me coming, but you'll never be able to stop me."

Nice closing line; except he spiked the ball into the water 3 seconds earlier.

The production, editing and copy is good and "very Nike".

work and copy
Activity Score 513
Other
Austin Video Production's picture

Nicely done.

Austin Video Pr...
Activity Score 1310
Reality Check's picture

Unfortunately, as with Nike advertising that draws influences from itself, “The Future Is Fast” occasionally lapses into stereotypical characterisations.

Reality Check
Activity Score 2549
kleenex's picture

production is nice.

kleenex
Activity Score 58791
Web Designer/Developer
work and copy's picture

"You'll see me coming, but you'll never be able to stop me."

Nice closing line; except he spiked the ball into the water 3 seconds earlier.

The production, editing and copy is good and "very Nike".

work and copy
Activity Score 513
Other
Dzsoi's picture

Nice, inspiring message to youngsters. I agree, closing line is just perfect.

Dzsoi
Activity Score 8611
Copywriter
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