The future is fast
Description
Film advertisement created by Wieden + Kennedy, United States for Nike, within the category: Fashion.
Creative Directors: Ryan O'Rourke, Alberto Ponte
Art Director: Brandon Viney
Copywriter: Edward Harrison
Agency Producer: Chris Capretto
Agency Executive Producer: Matt Hunnicutt
Account team: Corey Woodson
Production Company: Stink
Director: Yann Demange
Executive Producer: Jeff Baron
Sound Design: 750mph
Visual Effects: A52
Editor: Kirk Baxter
Associate Producer: Julie Gursha
Music: Pivot
Highest Rated
"You'll see me coming, but you'll never be able to stop me."
Nice closing line; except he spiked the ball into the water 3 seconds earlier.
The production, editing and copy is good and "very Nike".
Unfortunately, as with Nike advertising that draws influences from itself, “The Future Is Fast” occasionally lapses into stereotypical characterisations.
"You'll see me coming, but you'll never be able to stop me."
Nice closing line; except he spiked the ball into the water 3 seconds earlier.
The production, editing and copy is good and "very Nike".
Nice, inspiring message to youngsters. I agree, closing line is just perfect.