February 2017


A typical person's foot strikes the ground approximately 1,600 times when walking or running a mile. Each foot strike requires a cushioning system to compress and rebound but, after about 200 miles the cushioning system in most shoes has started to lose its resiliency and the body begins to absorb more of the impact.

So, Nike created Stridekick, a product that will let you know, “hey, it is time for new shoes."

Film advertisement created by Miami Ad School, United States for Nike, within the category: Fashion.

Advertising School: Miami Ad School, Miami, USA
Art Director: Yann Loussouarn
Copywriter: Yessenia Downs
Additional Credits: Lina Trejos
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