Agency Network: 
January 2011


Film advertisement created by Wieden + Kennedy, Japan for Nike, within the category: Fashion.

Advertising Agency: Wieden+Kennedy, Tokyo, Japan
Executive Creative Directors: Frank Hahn, Naoki Ito
Director / Editor / Animator: Genki Ito
Art Director: Naoki Ga
Copywriters: Hiroshi Kuyama, Andrew Miller
Interactive Copy Writer: Takayuki Rokutan
Account Supervisor: Kohei Adachi
Music: toe
Logotype / Typeface: Masanori Sakamoto
Digital Production: Root Communications
Technical Director: Toru Terashima
Director: Hiromi Yoshikawa
Systems Engineer / Programmers: Tsuyoshi Tanaka, Masatoshi Fujiyama
Markup Engineer: Takeshi Ninomiya
Interactive Designer / Flash Develop: Ken Murayama
Art Director / Designer: Masanori Sakamoto
Film Production: Rooftop
Producers: Kenji Yamamoto, Masahiko Abe
Production Manager: Poco Saito
Director of Photography: Naoki Noda
Photographer: Akihiro Ito
Producers: Wataru Nakata, Kenji Hashimoto, Akihiro Oshima
Retoucher: Shinji Sato
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talkingisfree's picture

really good

Activity Score 2712
Art Director
morse's picture

Nice, but Nike set the standard really high for itself. I expect much more.

Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

jackmancer2017's picture

Hm I'm not that fond of it. It's lacking some communication for me, some sense.

kleenex's picture

Very interesting.

Activity Score 58777
Web Designer/Developer
oanabarbu10's picture

A lot of typo in this Nike ad. A bit unusual for them, don't you think?

Activity Score 103
West University of Timisoara
simon.gross's picture

Nice photography. Weak idea.

Activity Score 541
Copywriter at Clemenger BBDO
Ron Burgundy's picture

I like the perspective of the reminds me of Videography done in the movie Enter the Void

Ron Burgundy
Activity Score 1626
Art Director at Southern California
pitted prunes's picture

nice typography.. but rather unconvincing that the next one should be me. there's no purpose and point behind that motivates me to be the next runner..

pitted prunes
Activity Score 216
Sdb's picture

The idea could have been more stronger

Activity Score 1362
Copywriter at Working as an intern with O & M, Kolkata for 6 months
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